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Shot

Agency: 
Published/Aired: 
July 2008
Description: 

Print advertisment created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Stop the world record of executions.
China holds the current world record of executions with executing 1,010 people of 1,591 confirmed executions worldwide.
Although the Beijing Olympic committee declared that hosting the Olympics will ‘help the development of human rights in China’.
Join the fight against death penalty. www.amnesty.hu

Advertising Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez, Nacho Forner
Copywriters: Kanak Mehra, Gabor Ferenczy
Illustrators: Benjamin Toth, Dora Katona
Account: Magdolna Rekasi, Andre Musalf

Comments (146)

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Highest Rated

notanugget's picture
notanugget
Activity Score 135

I'm not going to make any comments on the points each of you made, but I will say that Joeybear has managed to look like the biggest jerk I've seen outside of youtube comments. Congratulations!

RM's picture
RM
Activity Score 419

WAS ONLY A MATTER OF TIME!

bmh's picture
bmh
Activity Score 10

Couldn't be more agree.
I saw this one coming from miles away...

Crisp One's picture
Crisp One
Activity Score 2005

ok we get it already!...China bad, U.S. good.

another ad for the sheep

crisis's picture
crisis
Activity Score 189

What does the US have to do with this ad?

claire sun's picture
claire sun
Activity Score 6

for sure!
there are so many sheep!

Crisp One's picture
Crisp One
Activity Score 2005

sorry i should retract that U.S. comment and put, The West

Joeybear's picture
Joeybear
Activity Score 72

Hey Le Douchebag;

The West IS good. The Chinese government IS bad. You should thank the deity of your choice that you live the kind of life that allows you the luxury of being bored by the very question.

Crisp One's picture
Crisp One
Activity Score 2005

first... people need to stop with the whole "le douche bag" thing, its not original. Every time someone disagrees with me thats how the reply ALWAYS starts.

second...guy... the more you study and understand the huge game of Chess the world is, and ideas you have aren't your own then you can comment. If you are involved in the industry, how could you not understand the shaping of public opinion?

so before you reply to this, go youtube search a movie called the Century of Self. it breaks this down for you. It will spoon feed you so you can grasp WTF i am saying

Joeybear's picture
Joeybear
Activity Score 72

Le Douchebag;

Our society isn't perfect, but when all you do with your freedom is exercise the lazy, moral relativist argument that repressive communist regimes like China's are no better and no worse than the system we enjoy, you are truly earning your nickname.

Step one begins with you realizing that you can buy and watch movies like 'Century of the Self', you can go to a Noam Chomsky lecture, you can march down the street with an asinine Bush=Hitler placard, and suffer no repercussions.

You are free to be a true Douchebag who's completely lost sight of the fact that he's free to be a douchebag. The west is great. Too bad it produces legions of spoiled children who don't appreciate it.

Joeybear's picture
Joeybear
Activity Score 72

Hey Douchebomb;

If America doesn't exist, does Youtube exist? Do Trey Parker and Matt Stone exist? Hells no, mofo!
So you defeat your own argument just by making your argument. Someday, in a few years, if you grow up, you'll probably develop a modicum of self-awareness, and you won't be able to believe that you ever posted statements like the ones you've posted here. Plus, all your friends will have arrived at the same point in life, so it'll be easy, you'll just have to keep going along with the crowd, just like you're doing now, because you're essential spineless and incapable of independent thought.

Crisp One's picture
Crisp One
Activity Score 2005

.

Crisp One's picture
Crisp One
Activity Score 2005

"someday, in a few years".... i hope to hell your not a copywriter

im tired talking back and forth about this on AOTW...if you have any further right-wing nut job banter you would like to bombard me with....please send all inquiries to le_douche@yahoo.com.

but i doubt this place is somewhere we should keep this thread going...i wanted to keep it at a couple of comments on my end, but you continue to wave the flag of brainwashed ignorance.But before we chit chat over e-mail....I'll give you some homework to get started, so you understand this whole "Mass Influence" thingy...baby steps...ill leave links to video, so you don't have to read.

Century of Self
http://www.youtube.com/watch?v=zeEXDQNsJtU

Merchants of Cool
http://www.youtube.com/watch?v=4YuO8Zw9vJo

this should get your started....I expect a full summary of what you've learned.....double spaced, 12pt font

Joeybear's picture
Joeybear
Activity Score 72

I'm a right wing nutjob? Thanks for confirmation that I kicked your ass in this debate.

I gather that well-reasoned, articulate arguments make you insecure. I can understand that. You're a featherweight.

You seem to remain oblivious to the irony of supporting your moral relativist argument that the west is no better than China with links to Youtube clips. I think the problem may be not that you're naive, but that you're just too mentally dim. It's probably genetic.

You have the luxury of equating real political oppression and denial of freedom (China) with a saturated media culture (the west), and you're enough of a douchebag to do it. It's an insult to the millions of people who really do suffer, douchebag.

Crisp One's picture
Crisp One
Activity Score 2005

jesus.... look who drank a red bull and got out his Thesaurus.

dude crawl up out of your own ass, pop a xanax, watch a flick...i left wonderful links to them...develope your own ideas...maybe even learn something.

its not so much about the "Debate" as you call it, its kinda like.......

when your girl is bitching at you, no matter if shes wrong, regardless she wants to keep arguing. SO after a while her voice starts sounding like a naggin bitch, so you ignore her, get your keys, and leave to go to the tittie bar. Meanwhile, she stays home and watches re-runs of Friends..... mad, cuz you didnt care WTF she had to say after you made your point.

so dude, turn off the TV, grab your 1's and meet me at the tittie bar.

Joeybear's picture
Joeybear
Activity Score 72

What's that got to do with the fact that you can't support your argument that there is no difference in quality of government between China and the west?

Listen, next time you're on the wrong end of the most prolific beat-down in the history of the internet because you're a lazy know-nothing with uninformed opinions and a general lack of character, just write, "Hey, I got nothing." It saves everybody time.

Crisp One's picture
Crisp One
Activity Score 2005

being loud and long winded doesn't make your right, it makes you loud and long winded.

write a blog dude.

Joeybear's picture
Joeybear
Activity Score 72

Okay, at this point, you've entirely abandoned your argumentative position, and you're simply protesting my talent. What can I say? Nobody said life is fair, and everybody thinks you're a moron.

Next step: cancel your internet subscription, get a library card, and study hard until you're able to set down at least one salient point. Then, contact a lawyer, and sue the school board that is responsible for your woeful dearth of analytical ability.

Crisp One's picture
Crisp One
Activity Score 2005

last word

....booyaaah grandma!

Joeybear's picture
Joeybear
Activity Score 72

Yet another reason why you'll always be 'Le Douchebag', douchebag.

Crisp One's picture
Crisp One
Activity Score 2005

k

::::cough::::last word:::::cough:::::

notanugget's picture
notanugget
Activity Score 135

I'm not going to make any comments on the points each of you made, but I will say that Joeybear has managed to look like the biggest jerk I've seen outside of youtube comments. Congratulations!

Guest's picture
Guest

Sorry, I don’t think so, it is ignorance and defamation.

CR_AD's picture
CR_AD
Activity Score 413

GOOD

special k's picture
special k
Activity Score 145

run amnesty, run!

skeMaMen's picture
skeMaMen
Activity Score 428

:))))

>>> Designed to be signed...

ChuckNorris's picture
ChuckNorris
Activity Score 834

I wanna see how long it will take for the chinese to start going crazy on this thread.

Green_Hornet's picture
Green_Hornet
Activity Score 55

Good one!

ata09's picture
ata09
Activity Score 4

olympic has became a freaky for those amnesty people to win something.

shekai's picture
shekai
Activity Score 27

As a Chinese, l agree with u :
1, the idea is confusing , amnesty guys should think it clearly
2, many country has executions
3, Olympic is nothing more than sports spirit

shekai's picture
shekai
Activity Score 27

As a Chinese, l agree with u :
1, the idea is confusing , amnesty guys should think it clearly
2, many country has executions
3, Olympic is nothing more than sports spirit

Slashweasel's picture
Slashweasel
Activity Score 104

Yawn.

Slashweasel's picture
Slashweasel
Activity Score 104

And since when does China execute athletes?

Joeybear's picture
Joeybear
Activity Score 72

Since you became a literalist.

Crisp One's picture
Crisp One
Activity Score 2005

since joeybear was a little keyboard propaganda bitch

Joeybear's picture
Joeybear
Activity Score 72

I carry no particular brief for keyboards. I just hate tyrannical thuggish governments and the spoiled mental midget children who can't distinguish between good and evil.

Also, I always wonder whether guys who call other guys 'bitch' want to fight them, or fuck them.

Crisp One's picture
Crisp One
Activity Score 2005

With a name like Joeybear, you must have a hairy back, so Ill pass on the sex there, chief.

xfish's picture
xfish
Activity Score 27

show smile to china,OK? china is the victim in 100 years history...

Joeybear's picture
Joeybear
Activity Score 72

China is victim of the epically murderous Chairman Mao and his bloodthirsty, power-crazed commie thug successors.

Crisp One's picture
Crisp One
Activity Score 2005

and we are victims of your anti social behavior

meneerlex's picture
meneerlex
Activity Score 3

Done in februari by Dutch creatives:
http://www.jongehonden.nl/modules/work/werk_groot/493520748.jpg

And this one is correct. China doesn't execute athletes.

FarFromFlorida's picture
FarFromFlorida
Activity Score 104

You sound like some dumb Dutch creative who is only in Advertising to go nuts in Cannes Lions every year, drink Gin & Tonics, pick up young girls on the beach (especially Danish or French ones), pretend that you are actually creative, when in reality you'd fit 10 times better in the account department or in the reception.

Love,

your friends in Denmark.

.nl's picture
.nl
Activity Score 207

Especially Danish girls indeed. They are to easy.

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Wow. Someone is rather touchy today.
If an advert is done, then an advert is done.

.nl's picture
.nl
Activity Score 207

Sorry, I miss them...

you_are_a_dick's picture
you_are_a_dick
Activity Score 24

FarFromFlorida, you're a cunt. I only created an account on AOTW to tell you that. Seriously. I've only been member for about 6 minutes and I did it all for you. You even inspired my username. I'm fully aware that by calling out the fact that you're a total wanker i'm only sinking to your level but you have a certain doucheness that I couldn't resist stomping. First of all cock, I'm not sure what you're CD would think of your dumb ass recreating a concept that's been done, but mine would be pissed. That's all our dutch friend was saying––that this idea has already been done, asshole.

Second, all of us shoot for Cannes every year you mammoth loser. With the exception of you I guess. Enjoy those local Addy awards you mediocre pussy.

Third, I think you're stupid. I think you're stupid because you think our dutch friend is somehow more flawed than you because he apparently likes to "drink Gin & Tonics, pick up young girls on the beach (especially Danish or French ones)" What? That sounds awesome. I guess you're gay too.

Lastly, I can't believe that you would ever be trusted to write copy. You write like shit…"who is only in Advertising to go nuts in Cannes Lions every year" So you think that our dutch friend is in advertisng to go crazy inside of the actual award (the cannes lion) they hand out in cannes? It's just called cannes. Not cannes lions. idiot. I'm a much better writer than you and I'm an art director.

FarFromGoodWriter, suck it you prick.

Crisp One's picture
Crisp One
Activity Score 2005

man those reflections on that one are horrible

ahpitt's picture
ahpitt
Activity Score 342

This is really sensitive to Chinese.

fen1x's picture
fen1x
Activity Score 471

Yes I like it.

evacarreiro14's picture
evacarreiro14
Activity Score 78

GOOD ONE!!!

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