Amnesty International: See no evil, 5

Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson

September 2008


Skor's picture
208 pencils

This is bloody cool...!!! Except it doesn't give instructions on the ad itself.... so it would make no sense to people....

picopalqlea's picture
999 pencils

im sorry its not working for me. Still sleepy. What im supose to see?

thirty6chambers's picture
1464 pencils

damn gimmicks again...

iT-iS-i's picture
1721 pencils

Yes way, it F*&%ing works and its F%#@ing freaky...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

pacciotti's picture
19 pencils

behold the future, ads that come with instruction manuals...

alvinpck's picture
1467 pencils

Good one, Eugene. But average people would not get it without an instruction.


regrat's picture
304 pencils

it only takes 30 seconds to stare...

artiam's picture
123 pencils

thats ridiculous..why not put the instructions on the ad itself?

act's picture
535 pencils

See no idea?

consolidated.db's picture
545 pencils


This is all in the execution.

Smells like a scam to me.

kareena's picture
39 pencils

it's a bit gimmicky, but the main fault is that doing an ad for A.I. is an opportunity to tell people something they don't know, or make them look at something in another way, and certainly an opportunity to motivate me to do something.
but to just show world leaders and imply/remind you they're bad is really not enough.

Abhishek Borde's picture
Abhishek Borde
26 pencils

scam of LIVE AND DEAD campaign

EGGO's picture
354 pencils

How many more ideas are we going to take straight from other things? I'm so used to seeing the Jesus Optical Illusion that this ad wouldn't make me think of Amnesty International. In fact, if I did pay attention I may remember them for something else.

You have to hate advertising in order to truly love it.

artdirectoredwardbutstudiovisualizer's picture
136 pencils

Long Yun Siang resign!!!

gmint7's picture
2683 pencils


i see dead people


heterogeneous's picture
36 pencils

what about other people who saw the image and still did not see the evil in it... a political ad with a manual :))) come on people...

Creative Director

picktokyo's picture
1404 pencils

I see fuckin boring ad. And my eyes hurt!!!

Wyvie's picture
76 pencils

Lol, he looks like my dad (luckily, my dad isn't a nice bloke either).

Cute idea, but you guys are right, it does need instructions around it somewhere. Otherwise you just look at this reversed image and go "wtf mate?".

marcelosantos's picture
2 pencils

Muito boa mesmo.
Foi até premiada aqui no Brasil no ano passado.

G.J.'s picture
149 pencils


1. What action we want audience to take - since it's an Amnesty Ad. Message: See no evil - don't ignore these people? see if i had to assume, that means it's not clear enuf, i believe.

2. Would people/judges stare long enuf, then turn to a white wall to see the face without instructions?

Something there though, if more thought was put into it, hmmm, it would have been quite amazing, seeing the actual face of that person.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Viejo recurso, vieja idea. De hecho, como dijeron antes, no hay idea...solo una ejecución.
Buen punto también que las instrucciones no estén en la pieza.

Chief Creative Director Nexus BBDO

slip's picture
919 pencils

Get out now. In Jesus name.


Guest's picture

Que mierda se supone debe uno ver??? estupidos y retorcidos publicistas modernos! publicidades eran las de antes, casi todas las de hoy dia es son un sinfin de incoerencias que no llevan a nada

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