See no evil, 2

September 2008
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Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson

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capywriter's picture
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some remarks...

- why is the 'Focus on the red...' sentence not mentioned in the ad itself? It doesn't work without it.

- it works, I clearly saw an Asian's face, was it Kim Jong Il? But then what does this ad actually want to tell me?

- Kentucky Fried Chicken is not gonna be happy with this


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