Amnesty International: Sector, El Placer

Pleasure
Indifference turns reality into contradiction. Demand dignity.

Advertising Agency: Publicis, Caracas Venezuela
Creative Directors: Noraida Otazo, Demian Campos, Jose Juan Sanguinetti
Art Director: Jose Antonio Hernandez
Copywriter: Jose Juan Sanguinetti
Photographer: Pedro Primavera
Planning: Carlos Rodriguez, Julio Grande
Published: August 2010

21 comments

sloppy4's picture
sloppy4
1494 pencils

my head hurts

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Guest

"Irony" is a campaign based on documentary photographs that shows different zones of the city, in this photos you can see the contrast between the landscape and the names of each one. Urbanizations such as "El Paraíso" (Paradise) or "El Placer" (Pleasure), witch described the goodness that each one offered to his citizens decades ago, but that has deteriorated with the pass of the years showing today houses without the proper conditions, insalubrity, delinquency, and other problems that are a risk to the human rights of all the community. All of these is the result of the indifference of the authorities and of the same citizens that reside in it.

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Guest

nice i loved

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Guest

oh yeah.. COOL

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Guest

nice

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Guest

WOU!

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Guest

I N C R E I B L E

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Guest

Que real :S que triste tener que vivir asi

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Guest

Es la realidad. que aunque triste no debe ser definitiva ni en nuestras mentes ni en el mundo que debemos dejarle a los que vienen detrás.

excelente campaña!

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Guest

Comentarios de la agencia? :S

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Guest

que cruda realidad

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Guest

It´s a ghost. Publicis don´t have the account of AI, plus the "great" comments are obviously from the agency itself- (sad)

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Guest
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Guest

Oligarcas.

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Guest

An interesting detail that adds to the irony of the picture, is that the fence shown next to the "El Placer" sign is actually the back fence of a small, peaceful chapel at the entrance of the residential area!!!

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Guest

Campaign envy will be published for three months is not no ghost

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Guest

I know Pedro and Carlos, nice job but...all that people, that big a team, for a picture of something that just came together happenstance? I mean, it was a complete coincidence, what sort of production work was involved? I love the concept, but nobody had to come up with the idea, there was no script or whatever...

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Guest

Ok no soy del grupo, pero primero hablas en ingles y estas aqui conoces a Pedro Primavera :s es que acaso una idea buena es casualidad? es que acaso una buena idea tiene que venir acompañada de una mega produccion :S, o es para sacar un pieza necesitas 200 millones para pagarle a un retocador que nunca llega a lo que se quiere, a una productora para que te haga el letrero y te busque las un barrio de los pocos que hay en Caracas.

Dale sigue tratando de copiar el estilo brasilero :D

Guest's picture
Guest

el placer es una zona donde han secuestrado muchas personas al igual que toda caracas es todoo una ironia... en el pasado no existian estan consertinas por que te sentias seguro ahora el placer no.... SI TU MISION ES DESTRUIR SIGUE INTENTANDOLO PUEDES HACERLO MEJOR :) jose :)

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Guest

good

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Guest

Felicitaciones a el señor Gustavo Diaz, Director General de Medios de Publicis Venezuela,
Por haber logrado varias pautas semales de esta campaña en diferentes periodicos del Bloque de Armas.
Me Falto incluirlo en la ficha.

Demian

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