Amnesty International: Russian doll

We must not let Russia's charm hide its atrocities.

Advertising Agency: La Chose, France
Account managers: Fanny Camus Tournier, Mickael Krikorian
Creative Director: Pascal Grégoire
Copywriters: Axel Didon, Kevin Colinet, Benjamin Parent
Art Directors: Axel Didon, Kevin Colinet
TV Producer: Nicolas Buisset
Photography Director : Nicolas Loir
Editor: Bif
Director: Bif
Production Company: Rods
Sound: KOUZ Production
Post-production: Bif
Published: June 2010

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18 comments

TommyO's picture
TommyO
1866 pencils

Can anyone translate please?

Guest's picture
Guest

we must not let Russia's charm
hide its atrocities

mattshepherd's picture
mattshepherd
7 pencils

Liberally translated: “Don’t let Russia’s charms make us forget its atrocities.” The "make" is a bit harsh for "nous faire," but that's the gist of it.

Creative Strategist, Lemieux Bédard

TommyO's picture
TommyO
1866 pencils

I'm sorry, but what did Russia do? Does it refer to the Chechnya war or something?

Guest's picture
Guest

"don't let the charms of Russia make us forget it's atrocities"

Guest's picture
Guest

Leave a comment in your own language. They deserve it.

Bravi francesini dei miei zebedei. Continuate a parlare solo francese, che io parlo in Italiano, e qui non si capisce più un cazzo.

monsieurange's picture
monsieurange
520 pencils

Bravisimo! Excelente anuncio en todo sentido.

Billoughsby's picture
Billoughsby
5091 pencils

Globally, we're all pretty guilty. You could show a pair designer label jeans or a cup of latte and say "Don't let America's charm conceal certain events in it's past and present." All the same.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

nicely said

Appolonia's picture
Appolonia
298 pencils

i agree :)

Hibon's picture
Hibon
3731 pencils

Boring.

Simple ideas are the best !

Guest's picture
Guest

Ivan, the Agency name is La Chose.

ivan's picture
ivan

Thanks

Ivan Raszl, admin of AotW

Luis Maram's picture
Luis Maram
252 pencils

As all Amnesty campaigns... great! Big use of rethoric. Nice relation between the matroishka and the bullet.

Guest's picture
Guest

It's true every country has its atrocities. Read the subcopy, it's all true and the world doesn't really know about this.

Hiperion's picture
Hiperion
3138 pencils

boring...

Guest's picture
Guest

Russia and Putin arent the same thing. This ad is a piece of shit.

AssassinX's picture
AssassinX
1329 pencils

Boring n offensive. Forced idea.

This poster made me think Amnesty Int'l is just like an annoying woman who got some mental health probs n talks endlessly, for nothing.

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