Amnesty International: Russian doll

We must not let Russia's charm hide its atrocities.

Advertising Agency: La Chose, France
Account managers: Fanny Camus Tournier, Mickael Krikorian
Creative Director: Pascal Grégoire
Copywriters: Axel Didon, Kevin Colinet, Benjamin Parent
Art Directors: Axel Didon, Kevin Colinet
TV Producer: Nicolas Buisset
Photography Director : Nicolas Loir
Editor: Bif
Director: Bif
Production Company: Rods
Sound: KOUZ Production
Post-production: Bif
Published: June 2010

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TommyO's picture
1866 pencils

Can anyone translate please?

Guest's picture

we must not let Russia's charm
hide its atrocities

mattshepherd's picture
7 pencils

Liberally translated: “Don’t let Russia’s charms make us forget its atrocities.” The "make" is a bit harsh for "nous faire," but that's the gist of it.

Creative Strategist, Lemieux Bédard

TommyO's picture
1866 pencils

I'm sorry, but what did Russia do? Does it refer to the Chechnya war or something?

Guest's picture

"don't let the charms of Russia make us forget it's atrocities"

Guest's picture

Leave a comment in your own language. They deserve it.

Bravi francesini dei miei zebedei. Continuate a parlare solo francese, che io parlo in Italiano, e qui non si capisce più un cazzo.

monsieurange's picture
520 pencils

Bravisimo! Excelente anuncio en todo sentido.

Billoughsby's picture
5091 pencils

Globally, we're all pretty guilty. You could show a pair designer label jeans or a cup of latte and say "Don't let America's charm conceal certain events in it's past and present." All the same.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

nicely said

Appolonia's picture
298 pencils

i agree :)

Hibon's picture
3731 pencils


Simple ideas are the best !

Guest's picture

Ivan, the Agency name is La Chose.

ivan's picture


Ivan Raszl, admin of AotW

Luis Maram's picture
Luis Maram
252 pencils

As all Amnesty campaigns... great! Big use of rethoric. Nice relation between the matroishka and the bullet.

Guest's picture

It's true every country has its atrocities. Read the subcopy, it's all true and the world doesn't really know about this.

Hiperion's picture
3138 pencils


Guest's picture

Russia and Putin arent the same thing. This ad is a piece of shit.

AssassinX's picture
1329 pencils

Boring n offensive. Forced idea.

This poster made me think Amnesty Int'l is just like an annoying woman who got some mental health probs n talks endlessly, for nothing.

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