Amnesty International: Red Little Tender
Mom was reading me a tale, till daddy came back...
Violence against women is violation of human rights.
Denounce
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director / Creative Director: Pancho González
Art Director: Rodrigo Geisse
Copywriter: Pancho González
Photographer: Javiera Eyzaguirre
Account manager: Alexis Sfeir
Comments
???
the mother was reading her child a book (in this case little red ridding hood) till the father came back.
the mother is little red ridding hood - the father is the big bad wolf.
WHATTTTTTTTTTTT?????????????????????????????????????
That's right. Kinda cool. Nice looking. Understandable.
This is confusing.
I get it. It's a domestic violence ad, though not a great one.
What surprises me most is that Amnesty International is running a campaign about domestic violence though. A worthy cause to be sure, but I did not think it was AI's cause. Is the world running out of political prisoners? I wish that was true.
Very nice campaign.
No mate, you're on overdrive. Let alone those crap-headed hooligans that hurt the female population, even the good folks would think that you're just kidding. Get real mate.
i diagree... you can not say what other folks think about it... how much do u know about people!!!
The bad guys doen't give a damn either way while normal people would have to spoken to in a normal way. Not like this. And yeah, if you're from the industry you ought to know about people.
like it n guys who beat theyr women aren't "only" asocial drunken asholes ... Its STILL a problem
Nope! Poor art direction, poor concept. The only thing that this ad deserves points for, is being terribly disturbing, which is what they aimed to do, I think.
I never knew domestic abuse was so glamourous.
It's not obvious what this ad want to say (see coments above) so it's not good..
See some ads wit sexual context - http://sexinads.tumblr.com
I understand it, but the visuals are too clean and glamorous for a domestic violence campaign....
the underlying message is that domestic violence looks good.
Not a fan.
I'm just a student. DON'T SHOOT!
This campaign is weird - but to answer an earlier blogger - women's rights and domestic violence is one of AI's four main charter points. The reason why you don't see campaigns like these is because to be awarded an award by a jury, AI = political prisoners or capital punishment.
Had they work on art in right way, this would have been a great campaign
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~ Quite obviously, I have gathered no moss ! ~
may the message is right but my brain associate this stuff with something so different
guests, plis, stop being anonymous, we know you are chilean!!!
Falta emotividad, carece de golpe bajo. No emotions here.
I think the execution doesn't fit the message. Feels way too stylized and slick. Take away the small scratches and it could be an ad in Vogue. My first thought was "she's attractive." Feels like they're trying too hard to get into Archive instead of getting their message across.
Amnesty doing ads for domestic violence?
Do these scam fools think we are idiots?
GIVE ME A BREAK!!!
PS: Please enter this campaign into the One Show, so they can ban all of you for 5 years.
ANOTHER SCAM AD FROM UNITAS THE SCAM AGENCY...PLEASE STOP IT, SOMEBODY SHOULD BAN THIS SHITTY AGENCY FOR EVER.
COME ON PANCHO GONZALEZ, YOU ARE TRYING TOO BAD.
It's good , but it doesn't make me do something. I get the message, but then?
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