Amnesty International: Punch
Not all domestic violence is visible.
Stop violence against women
Amnesty International
Advertising Agency: Grey Bangkok, Thailand
Creative Director: Travis Sorge
Art Director: Parom Kong-Aum, Raylin Valles
Copywriter: Krittipong Buntharam
Illustrator: Jae Morrison
8 Comments
i like the idea. but maybe the execution could be better.
* it's not how good you are. it's how good you want it to be *
It should be a mailer.
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It's only an ad.
www.aaasmith.blogspot.com
i think direct mail is a bad idea for a anti-women abuse campaign, it could put the women who is in danger in even more danger if she is caught looking at this ad or if she keeps it around, i think handing it out where women shop (someplace where they are not around their partners) would be a better idea. but than again i'm probubly thinking to much
Yeah, that would work, a leaflet in shopping centres, or a poster in womens toilets.
www.aaasmith.blogspot.com
I think it would work really good and a poster with that hologram effect as you walk past you just see the that guy. Makes it creepier and makes the line ring truer.
THAT'S MY LAST FREE IDEA :)
David Byrne
http://www.afterbyrne.com
Kina weak for me.
What if the fist/backhander etc was 'hitting' the white fabric of the page?
>>>> That's not an ad. THIS is an ad.
The man being blurred of course add to the concept,
but him being small really doesn't.
-Tung
--good idea is enemy of great idea
Look, this is begining to get boring; same tiny image. domestic violence is not an enmerging vice. please make it looming but with emphasis on the fist to add credence to your claims.