Amnesty International: Poverty is modern

Poverty is modern
Poverty is a human rights violation. Demand dignity on www.1millionclicksagainstpoverty.org

Advertising Agency: Air Brussels Belgium
Creative Director: Gregory Ginterdaele, Marie-Laure Cliquennois
Creatives: Marine Vincent, Quentin Watelet
Illustrator: E boy
Published: October 2009

19 comments

Guest's picture
Guest

Reminds me of the Miami Ad School Web site.

Martijn's picture
Martijn
1896 pencils

I don't understand! The want it to make 'modern' by giving it an old school art direction?

E Boy is so 1997!

Guest's picture
Guest

We fully agree!

Guest's picture
Guest

What is Air Brussels doing????

Guest's picture
Guest

the site doesn't exist.

fake ad FAIL.

Martijn's picture
Martijn
1896 pencils

The site does exist, but doesn't work. They forgot a c in the url: http://www.1millionclicksagainstpoverty.org/

ivan's picture
ivan

Thanks! Agency resent the ad and fixed the error. Members spotting typos all the time should be getting payments for the proof reading services soon. :)

Ivan Raszl, admin of AotW

Martijn's picture
Martijn
1896 pencils

Right! Or let me do some freelance work for them. I promise I'll do better then this!

bootchec's picture
bootchec
34 pencils

Exactly! They actually have said: Poverty is old school. And that's what they clearly didn't want to imply.

Guest's picture
Guest

Modern...?? Old shcool yeah ;-)

mikeelrapido's picture
mikeelrapido
1929 pencils

Great!

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Guest's picture
Guest

Where is Wally? er... the concept?

Guest's picture
Guest

what are they saying here? Poverty is modern? wtf?

fail.

helldog's picture
helldog
56 pencils

e-boy es genial

noisyhk's picture
noisyhk
48 pencils

haha... really high coordination art work... love to see it :)

martois's picture
martois
67 pencils

yep, e-boy have certainly carved their own isometric pixel style niche. Lots of illustration time in this i expect and copy paste of course! Can only really work for magazine advertising as you have to scrutinise the imagery to see the hidden messages/concepts, that said its always a pleasure to see.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

Ehhh...stupid to read the so-called hipster I-know-my-background-bla-bla in relation to this campaign; ofcourse it's modern, it's on the internet, or already forgot about that fools? Eboy; pixels; computer-screen; inernet; hello? ...knowing E-boy since 1997; wow, you're someting special. Great campaign, good concept, nice execution.

Guest's picture
Guest

one of the most dirtiest organisation in the world is amnesty international .
the are very good to critics israel but never arab country .
the dirty as some can be dirty one sided . like united nation .
never criticized american police or any america violation of the law or European country
no any Palestinian organisation that kill Israeli the support murder . amnesty international . pinko communist that support murder.
amnesty international . is about; making money. lieing .and murdering israeli.

greenfeld

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