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Picture, 4

Agency: 
Published/Aired: 
January 2008
Description: 
Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro

Comments (21)

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Highest Rated

in the name of ad's picture
in the name of ad
Activity Score 456

nice execution... that's all. I'm tired of the linked logo and image now...

Sharp's picture
Sharp
Activity Score 216

Very very nice.

wildbore's picture
wildbore
Activity Score 749

...and effective!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Hard hitting and makes good sense. Well art directed too.

We're going to need more lube.

salvarredy's picture
salvarredy
Activity Score 354

Muy buena campaña, directo al punto..

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Maui's picture
Maui
Activity Score 58

whaaaaat???

maxface's picture
maxface
Activity Score 10

si, me gusta!

Michael Burgos Adam

bknowlden's picture
bknowlden
Activity Score 3647

It's really great art direction and I love the subtlety of the Amnesty flame igniting the image, but my only criticism is that burning pictures kind of insinuates a cover up...

Hoffenstaader's picture
Hoffenstaader
Activity Score 28

the only message i see here is: destroy the evidence, pretend it never happened.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Wowww. Good stuff. Hoffenstaader, I see what you mean, but I think context is king in this piece. I think most people will understand what the message is.

http://www.charlieprattdesign.com

** NEW WRITING PROJECT **
http://www.corporatepoets.com

Artist's picture
Artist
Activity Score 27

nothing... :(

sloppy4's picture
sloppy4
Activity Score 1494

nice, if not trite and familiar idea of using the flame of the logo.

but i'm not certain amnesty international had anything to do with the actual releasing of these photos, or more importantly, revealing these event to the world.

can they give themselves credit for this? in theory only maybe.

JGCreative's picture
JGCreative
Activity Score 58

Sorry But I can't Jump on the bandwagon with these series. I think its to graphic and people (unfortunately) don't respond well to that.

360 grados's picture
360 grados
Activity Score 305

muy buena pieza. nice, nice, nice, nice.

que muestren las barbarides que acontecieron en Guantanamo y toda carcel del mundo.

Desi's picture
Desi
Activity Score 1052

Are you buring the evidence :)

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Search me.

pistun's picture
pistun
Activity Score 21

Burn the photos!!! That's what i get from this.

I seem to recall a better campaign for AI where the candle logo was burning ropes binding someone's hands together, etc. I think i saw it in the print shortlist gallery at Cannes last year.

getconnected2001's picture
getconnected2001
Activity Score 987

Will it actually bring any change?

http://indianadsblog.blogspot.com/
Amit Singh

chinaski's picture
chinaski
Activity Score 951

First, using the logo as a candle to burn something was done. It was burning the hand ties of some guy. So it was for something positive.
Second, the use of flame in this case is negative. It's like burning Mein Kampf. You can't fight with what you hide.

Perry Mason's picture
Perry Mason
Activity Score 26

HECHO, HECHO, HECHO.
Oro en Cannes hace 4 años. Y otra campaña IGUAL de Malasia hace 2 años consiguió un metal también en Cannes.

Buuuuuuuuuuuuuuuuu!!!!!!!!!!!!!!!

white widow's picture
white widow
Activity Score 137

ponga los links compadre, si no no hable mejor

in the name of ad's picture
in the name of ad
Activity Score 456

nice execution... that's all. I'm tired of the linked logo and image now...

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