21 comments

Sharp's picture
216 pencils
Sharp

Very very nice.

wildbore's picture
755 pencils
wildbore

...and effective!

BOOBJOB LOOBCANNON's picture
1848 pencils
BOOBJOB LOOBCANNON

Hard hitting and makes good sense. Well art directed too.

We're going to need more lube.

salvarredy's picture
352 pencils
salvarredy

Muy buena campaña, directo al punto..

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

Maui's picture
58 pencils
Maui

whaaaaat???

maxface's picture
10 pencils
maxface

si, me gusta!

Michael Burgos Adam

bknowlden's picture
3661 pencils
bknowlden

It's really great art direction and I love the subtlety of the Amnesty flame igniting the image, but my only criticism is that burning pictures kind of insinuates a cover up...

Hoffenstaader's picture
28 pencils
Hoffenstaader

the only message i see here is: destroy the evidence, pretend it never happened.

Charlie Pratt's picture
427 pencils
Charlie Pratt

Wowww. Good stuff. Hoffenstaader, I see what you mean, but I think context is king in this piece. I think most people will understand what the message is.

http://www.charlieprattdesign.com

** NEW WRITING PROJECT **
http://www.corporatepoets.com

Artist's picture
27 pencils
Artist

nothing... :(

sloppy4's picture
1508 pencils
sloppy4

nice, if not trite and familiar idea of using the flame of the logo.

but i'm not certain amnesty international had anything to do with the actual releasing of these photos, or more importantly, revealing these event to the world.

can they give themselves credit for this? in theory only maybe.

JGCreative's picture
58 pencils
JGCreative

Sorry But I can't Jump on the bandwagon with these series. I think its to graphic and people (unfortunately) don't respond well to that.

360 grados's picture
297 pencils
360 grados

muy buena pieza. nice, nice, nice, nice.

que muestren las barbarides que acontecieron en Guantanamo y toda carcel del mundo.

Desi's picture
1052 pencils
Desi

Are you buring the evidence :)

Saatchi Makak's picture
248 pencils
Saatchi Makak

Search me.

pistun's picture
21 pencils
pistun

Burn the photos!!! That's what i get from this.

I seem to recall a better campaign for AI where the candle logo was burning ropes binding someone's hands together, etc. I think i saw it in the print shortlist gallery at Cannes last year.

getconnected2001's picture
993 pencils
getconnected2001

Will it actually bring any change?

http://indianadsblog.blogspot.com/
Amit Singh

chinaski's picture
950 pencils
chinaski

First, using the logo as a candle to burn something was done. It was burning the hand ties of some guy. So it was for something positive.
Second, the use of flame in this case is negative. It's like burning Mein Kampf. You can't fight with what you hide.

Perry Mason's picture
26 pencils
Perry Mason

HECHO, HECHO, HECHO.
Oro en Cannes hace 4 años. Y otra campaña IGUAL de Malasia hace 2 años consiguió un metal también en Cannes.

Buuuuuuuuuuuuuuuuu!!!!!!!!!!!!!!!

white widow's picture
133 pencils
white widow

ponga los links compadre, si no no hable mejor

in the name of ad's picture
456 pencils
in the name of ad

nice execution... that's all. I'm tired of the linked logo and image now...