Amnesty International: Picture, 4

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

21 comments

Sharp's picture
Sharp
216 pencils

Very very nice.

wildbore's picture
wildbore
749 pencils

...and effective!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Hard hitting and makes good sense. Well art directed too.

We're going to need more lube.

Maui's picture
Maui
58 pencils

whaaaaat???

maxface's picture
maxface
10 pencils

si, me gusta!

Michael Burgos Adam

bknowlden's picture
bknowlden
3647 pencils

It's really great art direction and I love the subtlety of the Amnesty flame igniting the image, but my only criticism is that burning pictures kind of insinuates a cover up...

Hoffenstaader's picture
Hoffenstaader
28 pencils

the only message i see here is: destroy the evidence, pretend it never happened.

Charlie Pratt's picture
Charlie Pratt
427 pencils

Wowww. Good stuff. Hoffenstaader, I see what you mean, but I think context is king in this piece. I think most people will understand what the message is.

http://www.charlieprattdesign.com

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Artist's picture
Artist
27 pencils

nothing... :(

sloppy4's picture
sloppy4
1494 pencils

nice, if not trite and familiar idea of using the flame of the logo.

but i'm not certain amnesty international had anything to do with the actual releasing of these photos, or more importantly, revealing these event to the world.

can they give themselves credit for this? in theory only maybe.

JGCreative's picture
JGCreative
58 pencils

Sorry But I can't Jump on the bandwagon with these series. I think its to graphic and people (unfortunately) don't respond well to that.

360 grados's picture
360 grados
305 pencils

muy buena pieza. nice, nice, nice, nice.

que muestren las barbarides que acontecieron en Guantanamo y toda carcel del mundo.

Desi's picture
Desi
1052 pencils

Are you buring the evidence :)

Saatchi Makak's picture
Saatchi Makak
246 pencils

Search me.

pistun's picture
pistun
21 pencils

Burn the photos!!! That's what i get from this.

I seem to recall a better campaign for AI where the candle logo was burning ropes binding someone's hands together, etc. I think i saw it in the print shortlist gallery at Cannes last year.

getconnected2001's picture
getconnected2001
987 pencils

Will it actually bring any change?

http://indianadsblog.blogspot.com/
Amit Singh

chinaski's picture
chinaski
951 pencils

First, using the logo as a candle to burn something was done. It was burning the hand ties of some guy. So it was for something positive.
Second, the use of flame in this case is negative. It's like burning Mein Kampf. You can't fight with what you hide.

Perry Mason's picture
Perry Mason
26 pencils

HECHO, HECHO, HECHO.
Oro en Cannes hace 4 años. Y otra campaña IGUAL de Malasia hace 2 años consiguió un metal también en Cannes.

Buuuuuuuuuuuuuuuuu!!!!!!!!!!!!!!!

white widow's picture
white widow
137 pencils

ponga los links compadre, si no no hable mejor

in the name of ad's picture
in the name of ad
456 pencils

nice execution... that's all. I'm tired of the linked logo and image now...

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