Amnesty International: Picture, 4

Very very nice.

Hard hitting and makes good sense. Well art directed too.

Muy buena campaña, directo al punto..

SALVA.
www.juansalvarredy.com
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whaaaaat???

si, me gusta!

It's really great art direction and I love the subtlety of the Amnesty flame igniting the image, but my only criticism is that burning pictures kind of insinuates a cover up...

the only message i see here is: destroy the evidence, pretend it never happened.

Wowww. Good stuff. Hoffenstaader, I see what you mean, but I think context is king in this piece. I think most people will understand what the message is.

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** NEW WRITING PROJECT **
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nothing... :(

nice, if not trite and familiar idea of using the flame of the logo.

but i'm not certain amnesty international had anything to do with the actual releasing of these photos, or more importantly, revealing these event to the world.

can they give themselves credit for this? in theory only maybe.

Sorry But I can't Jump on the bandwagon with these series. I think its to graphic and people (unfortunately) don't respond well to that.

muy buena pieza. nice, nice, nice, nice.

que muestren las barbarides que acontecieron en Guantanamo y toda carcel del mundo.

Are you buring the evidence :)

Search me.

Burn the photos!!! That's what i get from this.

I seem to recall a better campaign for AI where the candle logo was burning ropes binding someone's hands together, etc. I think i saw it in the print shortlist gallery at Cannes last year.

Will it actually bring any change?

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Amit Singh

First, using the logo as a candle to burn something was done. It was burning the hand ties of some guy. So it was for something positive.
Second, the use of flame in this case is negative. It's like burning Mein Kampf. You can't fight with what you hide.

HECHO, HECHO, HECHO.
Oro en Cannes hace 4 años. Y otra campaña IGUAL de Malasia hace 2 años consiguió un metal también en Cannes.

Buuuuuuuuuuuuuuuuu!!!!!!!!!!!!!!!

nice execution... that's all. I'm tired of the linked logo and image now...