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Picture, 1

Agency: 
Published/Aired: 
January 2008
Description: 
Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro

Comments (3)

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Highest Rated

Sheleigh's picture
Sheleigh
Activity Score 4

I actually believe they are burning the picture of the injustice away not the other way around. If you think of it that way, the ad makes more sense.

phoamcor's picture
phoamcor
Activity Score 1284

Using the candle to "burn away" the wall to expose the injustice is weak.

Much better when they simply used the candle to illuminate what was happening in the dark how ever many yeras ago that campaign was.

pauluy's picture
pauluy
Activity Score 366

Phoamcor: that's concept was used by Contrapunto BBDO Spain before: see www.contrapunto.es and search in Contrapunto Social. You'll find it.

Sheleigh's picture
Sheleigh
Activity Score 4

I actually believe they are burning the picture of the injustice away not the other way around. If you think of it that way, the ad makes more sense.

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