Amnesty International: Picture, 1

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008


phoamcor's picture
1284 pencils

Using the candle to "burn away" the wall to expose the injustice is weak.

Much better when they simply used the candle to illuminate what was happening in the dark how ever many yeras ago that campaign was.

pauluy's picture
360 pencils

Phoamcor: that's concept was used by Contrapunto BBDO Spain before: see and search in Contrapunto Social. You'll find it.

Sheleigh's picture
4 pencils

I actually believe they are burning the picture of the injustice away not the other way around. If you think of it that way, the ad makes more sense.

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