Amnesty International: Picture, 1

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

3 comments

phoamcor's picture
phoamcor
1284 pencils

Using the candle to "burn away" the wall to expose the injustice is weak.

Much better when they simply used the candle to illuminate what was happening in the dark how ever many yeras ago that campaign was.

pauluy's picture
pauluy
360 pencils

Phoamcor: that's concept was used by Contrapunto BBDO Spain before: see www.contrapunto.es and search in Contrapunto Social. You'll find it.

Sheleigh's picture
Sheleigh
4 pencils

I actually believe they are burning the picture of the injustice away not the other way around. If you think of it that way, the ad makes more sense.

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