Amnesty International: Pencil, 4

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

December, 2012


psykart's picture
994 pencils


psykart's picture
994 pencils


helvet.lang's picture
112 pencils

weird to write with a pencil, cause that's something you can erase...

the ad which wasn't there

dsklan's picture
1926 pencils

thats the point!

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's not the point - the thing is the pencil gets shorter when you write with it, making the badguys disappear. If I'm not mistaken.

helvet.lang's picture
112 pencils

yes jaap, i could see that. I'm just guessing that AI doesn't want this writing marathon thing erased the day after...

the ad which wasn't there

adman24's picture
3 pencils

Very nice work!

Andrej Troha's picture
Andrej Troha
613 pencils

Half baked.

Shawali's picture
8440 pencils

If you keep sharpening the pencil, the bad guys will disappear, but in time, the victim will be gone too.

The perfect illustration of the proverb "the road to hell is paved with good intentions".

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture
41086 pencils

Love the concept...

Rider's picture
12 pencils

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears :)

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