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Pencil, 4

Agency: 
Published/Aired: 
December 2012
Description: 

Print advertisment created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

Comments (12)

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Highest Rated

Rider's picture
Rider
Activity Score 12

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears :)

psykart's picture
psykart
Activity Score 999

Not.

psykart's picture
psykart
Activity Score 999

Not.

helvet.lang's picture
helvet.lang
Activity Score 140

weird to write with a pencil, cause that's something you can erase...

the ad which wasn't there

dsklan's picture
dsklan
Activity Score 1926

thats the point!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's not the point - the thing is the pencil gets shorter when you write with it, making the badguys disappear. If I'm not mistaken.

helvet.lang's picture
helvet.lang
Activity Score 140

yes jaap, i could see that. I'm just guessing that AI doesn't want this writing marathon thing erased the day after...

the ad which wasn't there

adman24's picture
adman24
Activity Score 3

Very nice work!

Andrej Troha's picture
Andrej Troha
Activity Score 613

Half baked.

Shawali's picture
Shawali
Activity Score 8442

If you keep sharpening the pencil, the bad guys will disappear, but in time, the victim will be gone too.

The perfect illustration of the proverb "the road to hell is paved with good intentions".

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 45906

Love the concept...

Rider's picture
Rider
Activity Score 12

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears :)

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