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Pencil, 2

Agency: 
Published/Aired: 
December 2012
Description: 

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

Comments (7)

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Highest Rated

Super Trouper's picture
Super Trouper
Activity Score 22

concept is ok, but execution could be better

psykart's picture
psykart
Activity Score 998

Not.

adman24's picture
adman24
Activity Score 3

Clever!

tazyboy's picture
tazyboy
Activity Score 777

good ..

certaintly's picture
certaintly
Activity Score 3994

not referring to hill's link but I HAVE seen this idea before, but with a different execution

Rider's picture
Rider
Activity Score 12

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

Super Trouper's picture
Super Trouper
Activity Score 22

concept is ok, but execution could be better

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