Amnesty International: Pencil, 2

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

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7 comments

56 pencils

hillWednesday, December 5, 2012 - 20:42

done
http://colunistas.ig.com.br/cip/2007/10/19/com-cigarro-tudo-vira-cinza/

562 pencils

psykartThursday, December 6, 2012 - 14:36

Not.

3 pencils

adman24Thursday, December 6, 2012 - 08:23

Clever!

777 pencils

tazyboySaturday, December 8, 2012 - 19:36

good ..

1615 pencils

certaintlySunday, December 9, 2012 - 09:27

not referring to hill's link but I HAVE seen this idea before, but with a different execution

4 pencils

RiderSunday, December 9, 2012 - 11:13

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

22 pencils

Super TrouperSunday, December 16, 2012 - 18:15

concept is ok, but execution could be better

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