Amnesty International: Pencil, 2

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

7 comments

psykart's picture
psykart
890 pencils

Not.

adman24's picture
adman24
3 pencils

Clever!

tazyboy's picture
tazyboy
777 pencils

good ..

certaintly's picture
certaintly
4060 pencils

not referring to hill's link but I HAVE seen this idea before, but with a different execution

Rider's picture
Rider
6 pencils

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

Super Trouper's picture
Super Trouper
22 pencils

concept is ok, but execution could be better

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