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Pencil, 1

Agency: 
Published/Aired: 
December 2012
Description: 

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

Comments (7)

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Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

nice ad

kcd0226's picture
kcd0226
Activity Score 90

It doesn't quite seem like the same idea. Similar execution, but doesn't seem like the same idea.

psykart's picture
psykart
Activity Score 998

Not the same idea at all.

adman24's picture
adman24
Activity Score 3

Very nice serie!

Rider's picture
Rider
Activity Score 12

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

ankitadv's picture
ankitadv
Activity Score 818

awesome nice design in the pencil

ankitadv's picture
ankitadv
Activity Score 818

nice ad

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