Amnesty International: Pencil, 1

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie

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kcd0226's picture
86 pencils

It doesn't quite seem like the same idea. Similar execution, but doesn't seem like the same idea.

psykart's picture
889 pencils

Not the same idea at all.

adman24's picture
3 pencils

Very nice serie!

Rider's picture
6 pencils

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

ankitadv's picture
826 pencils

awesome nice design in the pencil

ankitadv's picture
826 pencils

nice ad

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