Amnesty International: Pen, 3
By writing thousand of letters of protest every year. Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it's just a drop in the ocean. There are still dozens more being wrongfully imprisoned for their opinions.
Advertising Agency: Saatchi & Saatchi Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair
10 Comments
I think copy and logo are way to big. Couldn't you do it smaller?
Are these posters or ads? If they are posters, then the size may be okay, but I agree that is this is an ad the logo and copy are way too small. (At least I hope you were being sarcastic by saying big)
I'm sure he was joking dude...
:::MARK3R:::
nice art direction!
can win Ad Fest but not sure for Cannes
Nice Art Direction, can win Adfest but not sure for Cannes
Gigi Lee, Jasphine Chew CONGRATULATIONS
super min - fuckin' - blowin'
pen puns. ok i guess, but hey, 'write a letter and a few people get free!' ok... No real stretch of the imagination on what could have been done. Not having a stab, just saying, im left thinking, okay, a pen pun image... and then?? Im not surprised or jealous that i didnt do them, which i wish i were. Sorry peeps. just ok.
No sorry to you. This rocks. It's a simple message, beautifully executed.
nice art direction, not sure on ideas. why need copywriter?