Amnesty International: Pen, 3

By writing thousand of letters of protest every year. Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it's just a drop in the ocean. There are still dozens more being wrongfully imprisoned for their opinions.

Advertising Agency: Saatchi & Saatchi Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair


Guest commenter's picture
Guest commenter

I think copy and logo are way to big. Couldn't you do it smaller?

brc912's picture
105 pencils

Are these posters or ads? If they are posters, then the size may be okay, but I agree that is this is an ad the logo and copy are way too small. (At least I hope you were being sarcastic by saying big)

mark3r's picture
1951 pencils

I'm sure he was joking dude...


Guest commenter's picture
Guest commenter

nice art direction!
can win Ad Fest but not sure for Cannes

Bangandolufsen's picture

Nice Art Direction, can win Adfest but not sure for Cannes

Elrehpani's picture

Gigi Lee, Jasphine Chew CONGRATULATIONS

Guest commenter's picture
Guest commenter

super min - fuckin' - blowin'

Guest commenter's picture
Guest commenter

pen puns. ok i guess, but hey, 'write a letter and a few people get free!' ok... No real stretch of the imagination on what could have been done. Not having a stab, just saying, im left thinking, okay, a pen pun image... and then?? Im not surprised or jealous that i didnt do them, which i wish i were. Sorry peeps. just ok.

537411's picture

No sorry to you. This rocks. It's a simple message, beautifully executed.

Guest's picture

nice art direction, not sure on ideas. why need copywriter?

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