Advertising Agency: JWT Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Art Director: Ferran Mendizàbal
Copywriters: Oscar Galán, Mireia Vila
Published: December 2009
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10 Comments
Cool
Beautiful.
Blog | Twitter
Powerful demonstration of the power of a signature. Love it.
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Casey Boccia
Carton Donofrio Partners
StopTheAdness.org
Very powerful indeed. Kudos to JWT, Spain for doing this campaign!
Brilliantooo!
I believe 2 would be capitals and 3 horizontals, would it not?
Yes - I can't see the capitals? Apart from the B & O, but who signs their names and uses lower case letters for the start of their christian & surnames?
Even so, I like the idea still.
Poster Frames Stock Displays Blog. Twitter. Facebook.
I really like this campaign, is new way to talk about signatures. Contratz!
best of the bunch
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~ Quite obviously, I have gathered no moss ! ~
should be worded:
Your signature says a lot about you.
What you sign says even more.
Better parallel construction and flow.