Amnesty International: Obama

Advertising Agency: JWT Barcelona, Spain
Executive Creative Director: Alex Martínez
Creative Director: Carles Puig
Art Director: Ferran Mendizàbal
Copywriters: Oscar Galán, Mireia Vila
Published: December 2009

10 comments

SoniaBlade99's picture
SoniaBlade99
12 pencils

Cool

brandingworthspreading's picture
brandingworthsp...
648 pencils

Beautiful.

cboccia's picture
cboccia
24 pencils

Powerful demonstration of the power of a signature. Love it.

--
Casey Boccia
Carton Donofrio Partners
StopTheAdness.org

atb2005's picture
atb2005
13567 pencils

Very powerful indeed. Kudos to JWT, Spain for doing this campaign!

Lizaad's picture
Lizaad
146 pencils

Brilliantooo!

Marlus Lau's picture
Marlus Lau
1808 pencils

I believe 2 would be capitals and 3 horizontals, would it not?

andyStock's picture
andyStock
666 pencils

Yes - I can't see the capitals? Apart from the B & O, but who signs their names and uses lower case letters for the start of their christian & surnames?

Even so, I like the idea still.

Latin Lover's picture
Latin Lover
23 pencils

I really like this campaign, is new way to talk about signatures. Contratz!

rolling.stone's picture
rolling.stone
2740 pencils

best of the bunch

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

should be worded:
Your signature says a lot about you.
What you sign says even more.

Better parallel construction and flow.

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