Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Clever, probably. But not as awe-inspiring as many other Amnesty ads.
Uhm, ok, anything more creative?
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
I think this is great...!! A very direct attack at profiling..!
I don't think it's about 'Discriminating' because everybody with a plate like that in front looks like a criminal...
right
Agreed. But I like it anyway.
http://augustocorreia.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Totally agree.
Me too.
They force a discrimination with this image. Ridiculous.
Pity. A great client, but a very weak campaign.
WELLL
Actually discriminating IS human nature. Weather we acknowledge it or not.
Anthropology and the study of evolution is one of my hobbies. I find that shit fascinating. Anyways, to make it short, discrimination or premature judgment is one of the things that kept our species alive. We would make quick judgments on other beings/species to discern weather they were threatening or non-threatening. Weather those judgments where correct or not, we did it, and still do it, consciously and subconsciously.
So don’t give me this bullshit trying to make me feel guilty for something that we do naturally and for good reason. Most of the time. Sorry this is bogus.
That's correct, but this doesn't make acting with discrimination acceptable. We also get a hard on when we see a good chick down the street. But you not gonna hump her straight away, just because nature calls. We have laws and ethical boundaries in our society that helps us live in a civilized world for the happiness of all. There are many things in our caveman body that needs to be controlled with our socially developed brain.
Yes.
Good.
To many messages loaded onto this.
I agree. And you’re right Ivan, the structure of civilized societies has made us adapt. Don’t get me wrong, I’m not suggesting discriminating is a good thing to do. Its wrong.
I’m just pointing out the fact that its human nature to do so weather wrong or right. We need to adjust our way of thinking and put pressure on our conscious thoughts to say “hold on, this perception my not be correct”
I just find this ad pretensions and misleading. Its showing us something that naturally we as humans would find somewhat threatening, and then saying “YOU’RE DISCMINIATING” and I’m not talking about race or ethnicity here. Show me the same black person, well dressed, and not in a mug shot scenario and I wouldn’t feel the same way.
I think people are using Amnesty to showoff their ego more than they really care for the welfare of human beings. And that's even more tragic.
agreed...
Post new comment