Amnesty International: Mugshot, 1

Amnesty International: Mugshot, 1

He's done nothing. He's just showing Amnesty's phone number.
Discriminating is not human. Denounce it.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Gonçalo Almeida

Your rating: None Average: 6.9 (14 votes)

Comments

nice.

yes. nice.

Is that Leon the Professional? He most certainly did do something.

Uuuuuuh, very smart! a pitty this number is not for a anti-prejudice seminar or s.th. this ad really gets you with your pants down

Me gustó.
Totalmente Inesperado.

It's dead after the first ad.

Actually discriminating IS human nature. Weather we acknowledge it or not.

Anthropology and the study of evolution is one of my hobbies. I find that shit fascinating. Anyways, to make it short, discrimination or premature judgment is one of the things that kept our species alive. We would make quick judgments on other beings/species to discern weather they were threatening or non-threatening. Weather those judgments where correct or not, we did it, and still do it, consciously and subconsciously.

So don’t give me this bullshit trying to make me feel guilty for something that we do naturally and for good reason. Most of the time. Sorry this is bogus.

Eveything's good. Nice.

boring

sorry man, already thought you all were a bunch of bad guys! the ad made me look at you that way. its true. really.

i was made africa, and so i am