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Mugshot, 1

Agency: 
Published/Aired: 
May 2008
2401
Description: 

Print advertisment created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

He's done nothing. He's just showing Amnesty's phone number.
Discriminating is not human. Denounce it.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Gonçalo Almeida

Comments (13)

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Highest Rated

B2B's picture
B2B
Activity Score 104

It's dead after the first ad.

whitespace's picture
whitespace
Activity Score 1953

nice.

phoamcor's picture
phoamcor
Activity Score 1284

yes. nice.

jdstr8's picture
jdstr8
Activity Score 64

Is that Leon the Professional? He most certainly did do something.

Wordnerd's picture
Wordnerd
Activity Score 6692

Uuuuuuh, very smart! a pitty this number is not for a anti-prejudice seminar or s.th. this ad really gets you with your pants down

Mans F's picture
Mans F
Activity Score 30

Me gustó.
Totalmente Inesperado.

B2B's picture
B2B
Activity Score 104

It's dead after the first ad.

Sharp's picture
Sharp
Activity Score 216

Actually discriminating IS human nature. Weather we acknowledge it or not.

Anthropology and the study of evolution is one of my hobbies. I find that shit fascinating. Anyways, to make it short, discrimination or premature judgment is one of the things that kept our species alive. We would make quick judgments on other beings/species to discern weather they were threatening or non-threatening. Weather those judgments where correct or not, we did it, and still do it, consciously and subconsciously.

So don’t give me this bullshit trying to make me feel guilty for something that we do naturally and for good reason. Most of the time. Sorry this is bogus.

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Eveything's good. Nice.

mrtalented's picture
mrtalented
Activity Score 2171

boring

Ndukwe Onuoha's picture
Ndukwe Onuoha
Activity Score 149

sorry man, already thought you all were a bunch of bad guys! the ad made me look at you that way. its true. really.

Big ideas are often small

Guest commenter's picture
Guest commenter

why he have angry look?

Guest's picture
Guest

dumb

Guest's picture
Guest

I dialed the cell phone number and an explosion took place!

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