Amnesty International: Mugshot, 1

He's done nothing. He's just showing Amnesty's phone number.
Discriminating is not human. Denounce it.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Gonçalo Almeida


whitespace's picture
1953 pencils


phoamcor's picture
1284 pencils

yes. nice.

jdstr8's picture
64 pencils

Is that Leon the Professional? He most certainly did do something.

Wordnerd's picture
6660 pencils

Uuuuuuh, very smart! a pitty this number is not for a anti-prejudice seminar or this ad really gets you with your pants down

Mans F's picture
Mans F
30 pencils

Me gustó.
Totalmente Inesperado.

B2B's picture
104 pencils

It's dead after the first ad.

Sharp's picture
216 pencils

Actually discriminating IS human nature. Weather we acknowledge it or not.

Anthropology and the study of evolution is one of my hobbies. I find that shit fascinating. Anyways, to make it short, discrimination or premature judgment is one of the things that kept our species alive. We would make quick judgments on other beings/species to discern weather they were threatening or non-threatening. Weather those judgments where correct or not, we did it, and still do it, consciously and subconsciously.

So don’t give me this bullshit trying to make me feel guilty for something that we do naturally and for good reason. Most of the time. Sorry this is bogus.

yun siang orangutan's picture
yun siang orangutan
298 pencils

Eveything's good. Nice.

mrtalented's picture
2175 pencils


Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

sorry man, already thought you all were a bunch of bad guys! the ad made me look at you that way. its true. really.

Big ideas are often small

Guest commenter's picture
Guest commenter

why he have angry look?

Guest's picture


Guest's picture

I dialed the cell phone number and an explosion took place!

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