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Mohmmad

Agency: 
Published/Aired: 
June 2016

The youngest war veterans are in Syria. Help us help them.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada
Photographer: Jota Velásquez / Vlqzphoto
Retoucher: Silvana Mercado
Art Directors: Sergio Araya, Sergio Edwards
Copywriters: Jaime Díaz, Patricio Reyes
Creative Director: Emerson Navarrete

Comments (2)

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Highest Rated

Notorious's picture
Notorious
Activity Score 666

It super provokes me to see a campaign that is not based on realistic insights Winning in cannes lions. Really feel sorry for real Syrian children who have to put up with this ad as it doesn't reflect their real struggle. Feel sorry too for Y&R Chile as I'm sure right now they're indulging in celebrations after winning an award with this nonsense. Mostly however, I feel sorry for Cannes Lions for being the hub for all advertising nonsense in the world.

outsmart me, if you can

Notorious's picture
Notorious
Activity Score 666

It super provokes me to see a campaign that is not based on realistic insights Winning in cannes lions. Really feel sorry for real Syrian children who have to put up with this ad as it doesn't reflect their real struggle. Feel sorry too for Y&R Chile as I'm sure right now they're indulging in celebrations after winning an award with this nonsense. Mostly however, I feel sorry for Cannes Lions for being the hub for all advertising nonsense in the world.

outsmart me, if you can

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