Amnesty International: Lukashenko
50 years together with you cutting down the voice of oppression
Advertising Agency: Euro RSCG, Prague, Czech Republic
Creative Directors: Pavel Sobek, Eda Kauba
Art Director: Jakub Kolarik
Copywriter: Pavel Sobek
Illustrator: Martin Kubac
Published: December 2011
16 comments
Surely Amnesty protects voices? I'd have thought Amnesty would be cutting ^out^ those who silence voices.
mmm no.
no
simply NO
no more amnesty and cakes
My voice is "pro this ad". I like the execution and the message, although Amnesty's role in the process is hyperbolically overrated. I wonder what Amnesty did to cut off Lukaszenko from the EU policy.
http://www.mixcloud.com/miko1aj/
done better: http://adsoftheworld.com/media/print/amnesty_international_cake_1
I don't care much (to put it mildly) for mixing amnesty intl. with cakes or any other baked goodies.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
nice looking cakes, but the idea is not that great at all.
what's the connection between cake and amnesty?
"Cutting down" or even 'cutting through' the voice of oppression, can be cut into ribbons by the client's second name: international. In zero way does this work in any other language than English, in which it works marginally above zero, with a little head-scratching.
The fatality of this suicidal campaign comes from the stupidity of making oppression look sweet. FINE, you're celebrating, GOOD that you've been doing this for 50 years. But a cake? I'm going to have to curse in caps here.
WHERE ARE THE FUCKING CANDLES, Amnesty International? Have you seen your logo lately?
Chronically Missed Opportunity Fail.
you're cruel, but i second you.
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This is cool!!
not bad. But the whole missing mouth, erased mouth thing is a little very literal and seen. Nice visual still still.
Like the campaign.
Archive vol. 2 2011 cover
This is cool.very nice
you can be better