Amnesty International: Lukashenko

50 years together with you cutting down the voice of oppression

Advertising Agency: Euro RSCG, Prague, Czech Republic
Creative Directors: Pavel Sobek, Eda Kauba
Art Director: Jakub Kolarik
Copywriter: Pavel Sobek
Illustrator: Martin Kubac
Published: December 2011

16 comments

m0g's picture
m0g
6 pencils

Surely Amnesty protects voices? I'd have thought Amnesty would be cutting ^out^ those who silence voices.

pierrelastname's picture
pierrelastname
2869 pencils

mmm no.

macnell's picture
macnell
169 pencils

no

gadgets's picture
gadgets
1063 pencils

simply NO

dsklan's picture
dsklan
1925 pencils

no more amnesty and cakes

miko1aj's picture
miko1aj
3098 pencils

My voice is "pro this ad". I like the execution and the message, although Amnesty's role in the process is hyperbolically overrated. I wonder what Amnesty did to cut off Lukaszenko from the EU policy.

Hadrons's picture
Hadrons
5743 pencils

I don't care much (to put it mildly) for mixing amnesty intl. with cakes or any other baked goodies.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
29303 pencils

nice looking cakes, but the idea is not that great at all.

mitali prasad's picture
mitali prasad
408 pencils

what's the connection between cake and amnesty?

CuriousPencil's picture
CuriousPencil
4227 pencils

"Cutting down" or even 'cutting through' the voice of oppression, can be cut into ribbons by the client's second name: international. In zero way does this work in any other language than English, in which it works marginally above zero, with a little head-scratching.

The fatality of this suicidal campaign comes from the stupidity of making oppression look sweet. FINE, you're celebrating, GOOD that you've been doing this for 50 years. But a cake? I'm going to have to curse in caps here.

WHERE ARE THE FUCKING CANDLES, Amnesty International? Have you seen your logo lately?

Chronically Missed Opportunity Fail.

ace85le's picture
ace85le
3939 pencils

you're cruel, but i second you.

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yoyoyok11's picture
yoyoyok11
11 pencils

This is cool!!

Maxads's picture
Maxads
60 pencils

not bad. But the whole missing mouth, erased mouth thing is a little very literal and seen. Nice visual still still.
Like the campaign.

Bianconiglio's picture
Bianconiglio
406 pencils

Archive vol. 2 2011 cover

tonyshow7's picture
tonyshow7
30 pencils

This is cool.very nice

you can be better

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