Amnesty International: Leg
When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines.
Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry, Derrick Kim
Copywriter: Karl Fleet
14 Comments
It is kindling the emotions of the ones who've lost their leg, more than appealing to the public in support of them. Empathy and sympathy are two critical appraoches. Sympathy is a bad choice here.
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It comes just like that!
I totally disagree. This ad touched me at first glance
Don't you feel empathy instead of sympathy would have worked better?
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It comes just like that!
So the ads with children in them touch you?
I am sorry but I don't get this one, who is the target here, how can a common man help in getting a ban on landmines?
www.graphikamaal.com
ya got it. but what is more that we are loosing isn't clear either.
sorry i think this is not a complete idea... left halfway.
your work is your identity.
http://harshikcreations.blogspot.com/
Don't you guys think the photoshopping of the sawn off leg is a bit freaky?
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.
It's not very moving. I've seen much better stuff for landmines before.
I think it works.
Showing what happens when you lose something, and the things that you can no longer do are clear.
www.creativeduck.blogspot.com
Another scam idea for landmines, and not a very good one at that.
Hi guys,
Do you know when this ad was made ?
I'm working for a NGO in the same field, so it's cool if someone can help me with this.
Bye
http://www.handicap-international.fr/en/handicap-international/index.html
It was done last year around Junish? Was published in a few magazines.
www.creativeduck.blogspot.com
Does anyone know where I can find out when this ad was made?
I think it´s a great one.