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Published/Aired: 
February 2008

When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines.

Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry, Derrick Kim
Copywriter: Karl Fleet

Comments (13)

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Highest Rated

heddings's picture
heddings
Activity Score 2

Does anyone know where I can find out when this ad was made?
I think it´s a great one.

Tinglow's picture
Tinglow
Activity Score 614

It is kindling the emotions of the ones who've lost their leg, more than appealing to the public in support of them. Empathy and sympathy are two critical appraoches. Sympathy is a bad choice here.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I totally disagree. This ad touched me at first glance

Tinglow's picture
Tinglow
Activity Score 614

Don't you feel empathy instead of sympathy would have worked better?

LeeHarvey's picture
LeeHarvey
Activity Score 3045
TrainRunner's picture
TrainRunner
Activity Score 225

So the ads with children in them touch you?

graphikamaal's picture
graphikamaal
Activity Score 111

I am sorry but I don't get this one, who is the target here, how can a common man help in getting a ban on landmines?

wearmysocks's picture
wearmysocks
Activity Score 1085

Don't you guys think the photoshopping of the sawn off leg is a bit freaky?
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

monicamexico's picture
monicamexico
Activity Score 830

It's not very moving. I've seen much better stuff for landmines before.

mmackinven's picture
mmackinven
Activity Score 1608

I think it works.

Showing what happens when you lose something, and the things that you can no longer do are clear.

Whitefang's picture
Whitefang
Activity Score 509

Another scam idea for landmines, and not a very good one at that.

HI_CH's picture
HI_CH
Activity Score 2

Hi guys,

Do you know when this ad was made ?
I'm working for a NGO in the same field, so it's cool if someone can help me with this.
Bye

http://www.handicap-international.fr/en/handicap-international/index.html

mmackinven's picture
mmackinven
Activity Score 1608

It was done last year around Junish? Was published in a few magazines.

heddings's picture
heddings
Activity Score 2

Does anyone know where I can find out when this ad was made?
I think it´s a great one.

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