Amnesty International: Internet, 1

Still there are countries that punish internet free expression. Join us, fight with us.

Advertising Agency: Unitas/RNL, Santiago, Chile

Executive Creative Director / Creative Director / Copywriter: Pancho González
Art Director: Gonzalo Muñoz
Account Manager: Alexis Sfeir

November 2009


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Emoticon = not a human
And I don't directly associciate an emoticon with internet.

komunique8's picture
29 pencils

that is the connection "internet emotion" but they sud not have kept that bandage i guess

Prof's picture
1449 pencils

i didnt even see it as an emoticon in the first place.
the idea is bad. so cheap for AI.

and another thing i will never understand...if you are already willing to post this on aotw, why not doublecheck your english skills and let someone who actually speaks the language properly, translate it? now it just looks like an amateurs work.

Quite really.

everartz's picture
7609 pencils

i do associate this kind of emoticons with the internet coz they are found nowhere else but MSN chat and yahoo as well.. the ad's retouching needs little oomph i guess but the idea is fine and the headline is great ...

| Everartz |

Brain-Art's picture
1101 pencils

A mi me gusta la idea y la ejecución, lo único que a mi parecer faltó fue un mejor retoque del vendaje del emoticon

Chori Arg's picture
Chori Arg
173 pencils

please, don't make that smiles the icon for every internet ad

silvi's picture
4172 pencils

Totalmente de acuerdo con Facundo.
No todo lo que se relacione con internet tiene que estar representado por el bendito emoticón.

Guest's picture

A msn emoticon doesn´t represent the free expresion trough the internet, just communication, and it´s kinda cliché. Maybe the target defines if this execution works: kids. If the target is older, definitely is out of context.

rolling.stone's picture
2740 pencils

I dont think using smily / emoticons let the issue remain as serious, as it rally needed


~ Quite obviously, I have gathered no moss ! ~

discodevil's picture
10 pencils

It looks like an M&M... poor M&M... we should all write to get him free...

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