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Published/Aired: 
January 2008
Description: 
Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Carlos Jorge
Art Director: Carlos Jorge
Copywriter: Felix del Valle

Comments (22)

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Highest Rated

the-martinez's picture
the-martinez
Activity Score 30

¿tiene algo de malo inspirarse?

http://www.hnabooks.com/images/products/9/1558-23.jpg

entra y di lo que piensas en...

the-martinez.blogspot.com

talkingisfree's picture
talkingisfree
Activity Score 2710

Perfect.

Pacific Blue's picture
Pacific Blue
Activity Score 335

This is Gold
(or should be)

Felicidades Contrapunto!

godfather's picture
godfather
Activity Score 131

very very very good

Rekker's picture
Rekker
Activity Score 123
Martijn's picture
Martijn
Activity Score 1888

Nice work!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Apologies for my cultural ignorance (I'm not from the US so I have no excuse) but who is this dude?

We're going to need more lube.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Apologies, he is the Chinese leader. I knew that... duhhhhh

We're going to need more lube.

godfather's picture
godfather
Activity Score 131

they talk about people who have grudges as those who "have flies on their noses"...

dcgroppo's picture
dcgroppo
Activity Score 239

Ok so Amnesty International is like a fly for these hard ass dictators... just an annoying fly.

I prefer the one with the firms closing their mouths... this is no gold...

pmoniz's picture
pmoniz
Activity Score 35

I think that's a wrong interpretation of the ad, it's not about an annoying fly or whatever.

We were discussing this campaign for a bit here at the agency and our interpretations are the following:

1. Do this exercise: put a tiny piece of paper on the tip of your nose and then cross your eyes to try and see it. You can't :) No matter how hard you try. So that can be one interpretation...these idiots pictured here keep ignoring something that's right in front of them.

2. Might just be that these idiots pictured here are only worried about their noses, in the sense that they don't care about anything else other than their interests. So the creatives for this campaign placed the Amnesty International logo on their noses :)

Anyway, no matter what interpretation, these are fabulous.

Pacific Blue's picture
Pacific Blue
Activity Score 335

This is from Spain.

In Spain we have the expression "Mosca Cojonera", wich can be translated like "Annoying Fly" or "Stone inside the shoe" if you prefer.
It's used about an independent person who doesn't follow blindly the guidelines of the power because he thinks is unfair and tries to do
what he considers the rigth think. We use it for judges, pacifists, dissidents...etc (A pain in the ass for the power)

It works perfect in this country for this brand.
I don't know outside.

fifthbullet's picture
fifthbullet
Activity Score 186

so u think audience will understand the result of ur brainstorming session?

look at the panadol one is enough ad. that ad did not photoshop to make people look bad,
that's superb idea that carry itself without trying so hard to make people look bad.
enough saying i guess, people who know my message will not need me to explain further.

Mr. R's picture
Mr. R
Activity Score 80

I like it.

jorj's picture
jorj
Activity Score 638

pmoniz

the 2nd interpretation is the right one.
and i did not like the camapign.

phoamcor's picture
phoamcor
Activity Score 1284

heh

B2B's picture
B2B
Activity Score 104

I like the simplicity of it. A picture and a logo. But there's nothing other than that. Where's the idea? A solid strategy perhaps.

dcgroppo's picture
dcgroppo
Activity Score 239

Still with fly or without it... no gold... nothing here.

mondo's picture
mondo
Activity Score 142

it's simple & funny. it's very good!!

The_Fat_But_Funny_Spiderman's picture
The_Fat_But_Fun...
Activity Score 4

ºLº
FELICIDADES CONTRAPOINT POR ESTE CAMPAÑON, LLEVO UN PAR DE DÍAS PENSANDO ¿PORQUE NO SE ME HABRÁ OCURRIDO ANTES? ;)

lucciano marisio's picture
lucciano marisio
Activity Score 166

IDEAS POWER!!! AUNQUE CREO QUE ESTO LO HE VISTO EN OTRA CAMPAÑA (EL MISMO RECURSO Y LA MISMA BAJADA)

L

Lu

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

www.danielglezmilan.blogspot.com

PERFECTO FELIX,CARLOS.
GRAAAAAN CAMPAÑA.

SALUDOS DESDE MÉXICO.

the-martinez's picture
the-martinez
Activity Score 30

¿tiene algo de malo inspirarse?

http://www.hnabooks.com/images/products/9/1558-23.jpg

entra y di lo que piensas en...

the-martinez.blogspot.com

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