Amnesty International: Hu Jintao

Advertising Agency: Contrapunto, Madrid, Spain
Creative Directors: Carlos Jorge
Art Director: Carlos Jorge
Copywriter: Felix del Valle
Published: January 2008

22 comments

talkingisfree's picture
talkingisfree
2576 pencils

Perfect.

Pacific Blue's picture
Pacific Blue
335 pencils

This is Gold
(or should be)

Felicidades Contrapunto!

godfather's picture
godfather
131 pencils

very very very good

Rekker's picture
Rekker
123 pencils
Martijn's picture
Martijn
1900 pencils

Nice work!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Apologies for my cultural ignorance (I'm not from the US so I have no excuse) but who is this dude?

We're going to need more lube.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Apologies, he is the Chinese leader. I knew that... duhhhhh

We're going to need more lube.

godfather's picture
godfather
131 pencils

they talk about people who have grudges as those who "have flies on their noses"...

dcgroppo's picture
dcgroppo
239 pencils

Ok so Amnesty International is like a fly for these hard ass dictators... just an annoying fly.

I prefer the one with the firms closing their mouths... this is no gold...

pmoniz's picture
pmoniz
35 pencils

I think that's a wrong interpretation of the ad, it's not about an annoying fly or whatever.

We were discussing this campaign for a bit here at the agency and our interpretations are the following:

1. Do this exercise: put a tiny piece of paper on the tip of your nose and then cross your eyes to try and see it. You can't :) No matter how hard you try. So that can be one interpretation...these idiots pictured here keep ignoring something that's right in front of them.

2. Might just be that these idiots pictured here are only worried about their noses, in the sense that they don't care about anything else other than their interests. So the creatives for this campaign placed the Amnesty International logo on their noses :)

Anyway, no matter what interpretation, these are fabulous.

Pacific Blue's picture
Pacific Blue
335 pencils

This is from Spain.

In Spain we have the expression "Mosca Cojonera", wich can be translated like "Annoying Fly" or "Stone inside the shoe" if you prefer.
It's used about an independent person who doesn't follow blindly the guidelines of the power because he thinks is unfair and tries to do
what he considers the rigth think. We use it for judges, pacifists, dissidents...etc (A pain in the ass for the power)

It works perfect in this country for this brand.
I don't know outside.

fifthbullet's picture
fifthbullet
188 pencils

so u think audience will understand the result of ur brainstorming session?

look at the panadol one is enough ad. that ad did not photoshop to make people look bad,
that's superb idea that carry itself without trying so hard to make people look bad.
enough saying i guess, people who know my message will not need me to explain further.

Mr. R's picture
Mr. R
80 pencils

I like it.

jorj's picture
jorj
638 pencils

pmoniz

the 2nd interpretation is the right one.
and i did not like the camapign.

phoamcor's picture
phoamcor
1284 pencils

heh

B2B's picture
B2B
103 pencils

I like the simplicity of it. A picture and a logo. But there's nothing other than that. Where's the idea? A solid strategy perhaps.

dcgroppo's picture
dcgroppo
239 pencils

Still with fly or without it... no gold... nothing here.

mondo's picture
mondo
142 pencils

it's simple & funny. it's very good!!

The_Fat_But_Funny_Spiderman's picture
The_Fat_But_Fun...
4 pencils

ºLº
FELICIDADES CONTRAPOINT POR ESTE CAMPAÑON, LLEVO UN PAR DE DÍAS PENSANDO ¿PORQUE NO SE ME HABRÁ OCURRIDO ANTES? ;)

lucciano marisio's picture
lucciano marisio
166 pencils

IDEAS POWER!!! AUNQUE CREO QUE ESTO LO HE VISTO EN OTRA CAMPAÑA (EL MISMO RECURSO Y LA MISMA BAJADA)

L

Lu

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

www.danielglezmilan.blogspot.com

PERFECTO FELIX,CARLOS.
GRAAAAAN CAMPAÑA.

SALUDOS DESDE MÉXICO.

the-martinez's picture
the-martinez
30 pencils

¿tiene algo de malo inspirarse?

http://www.hnabooks.com/images/products/9/1558-23.jpg

entra y di lo que piensas en...

the-martinez.blogspot.com

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