Amnesty International: Hammer

Advertising Agency: Contrapunto BBDO, Spain
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Gorka Fernández Iriso
Copywriter: Gonzalo Urriza
Account Manager: Lorena Landau
Account Supervisor: Leticia Gutiérrez

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13 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

this is cool, just personal taste, feel like these could have been rendered and shopped for more serious attitude, but I like the message

morse's picture
morse
14027 pencils

I agree. It's good, but it feels like a cartoon.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hammad S's picture
Hammad S
464 pencils

Personally I like this cartoony look. It adds to the emotion of excitement, thrill, collectivity...etc. Kind of reminds me of a "heroic" comic stripe I've seen before...
Anyways, I like the idea!

ace85le's picture
ace85le
3941 pencils

A good campaign for Amnesty.

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madadam's picture
madadam
2 pencils

These are very similar to a series of works of a Turkish caricaturist Tan Oral (yürüyenler).

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

ALL THREE ARE GREAT.

DESERVE THE LION.

tooo goood.

"If you are irritated by every rub, how will you be polished?"
— Rumi

pierrelastname's picture
pierrelastname
2869 pencils

NO FOR CANNES..... NO DESERVE NOTHING, NOTHING SPECIAL.

Pentastic's picture
Pentastic
53 pencils

it's nice.. but why are the banners without text? You don't protest with empty banners...

MidasTouch's picture
MidasTouch
1024 pencils

Bof...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Boxey's picture
Boxey
8885 pencils

So weak conceptually.

bakamono's picture
bakamono
1006 pencils

I agree the concept is weak, it feels shallow, no urge no sympathy no nothing. I think it won simply because it was amnesty and they had to win something.

because therefore it is

Glut's picture
Glut
3947 pencils

it was there all the time, congrats!!!

kleenex's picture
kleenex
22728 pencils

like the idea.

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