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Hammer

Agency: 
Published/Aired: 
June 2011
Description: 
Advertising Agency: Contrapunto BBDO, Spain
Executive Creative Directors: Carlos Jorge, Félix Del Valle
Art Director: Gorka Fernández Iriso
Copywriter: Gonzalo Urriza
Account Manager: Lorena Landau
Account Supervisor: Leticia Gutiérrez

Comments (13)

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Highest Rated

bakamono's picture
bakamono
Activity Score 1002

I agree the concept is weak, it feels shallow, no urge no sympathy no nothing. I think it won simply because it was amnesty and they had to win something.

because therefore it is

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

this is cool, just personal taste, feel like these could have been rendered and shopped for more serious attitude, but I like the message

morse's picture
morse
Activity Score 17508

I agree. It's good, but it feels like a cartoon.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hammad S's picture
Hammad S
Activity Score 484

Personally I like this cartoony look. It adds to the emotion of excitement, thrill, collectivity...etc. Kind of reminds me of a "heroic" comic stripe I've seen before...
Anyways, I like the idea!

ace85le's picture
ace85le
Activity Score 3935

A good campaign for Amnesty.

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madadam's picture
madadam
Activity Score 2

These are very similar to a series of works of a Turkish caricaturist Tan Oral (yürüyenler).

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

ALL THREE ARE GREAT.

DESERVE THE LION.

tooo goood.

"If you are irritated by every rub, how will you be polished?"
— Rumi

pierrelastname's picture
pierrelastname
Activity Score 2869

NO FOR CANNES..... NO DESERVE NOTHING, NOTHING SPECIAL.

Pentastic's picture
Pentastic
Activity Score 53

it's nice.. but why are the banners without text? You don't protest with empty banners...

MidasTouch's picture
MidasTouch
Activity Score 1024

Bof...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Boxey's picture
Boxey
Activity Score 8881

So weak conceptually.

bakamono's picture
bakamono
Activity Score 1002

I agree the concept is weak, it feels shallow, no urge no sympathy no nothing. I think it won simply because it was amnesty and they had to win something.

because therefore it is

Glut's picture
Glut
Activity Score 3935

it was there all the time, congrats!!!

kleenex's picture
kleenex
Activity Score 44729

like the idea.

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