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Agency: 
Published/Aired: 
October 2008
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Description: 

The only witness won't talk. Women suffering from domestic violence need your help.

Advertising Agency: DDB Budapest, Hungary
Creatives: Rodrigo Fernandes, László Hevesi, Guilherme Somensato, Giovanni Pintaúde, Marcell Patkai
Photographer: Gábor Fiala
Art-buyer: Judit Jancsó
Account: André Musalf, Sánta Réka, Tóth Réka

Comments (33)

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Highest Rated

nspad's picture
nspad
96 Activity Scores

'Won't' is correct because it's referencing popular culture cop shows where the witnesses "won't talk." Though 'can't' is correct, 'won't' is far more effective for the ad.

Copy is spot on, sorry.

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