Amnesty International: Girl

The only witness won't talk. Women suffering from domestic violence need your help.

Advertising Agency: DDB Budapest, Hungary
Creatives: Rodrigo Fernandes, László Hevesi, Guilherme Somensato, Giovanni Pintaúde, Marcell Patkai
Photographer: Gábor Fiala
Art-buyer: Judit Jancsó
Account: André Musalf, Sánta Réka, Tóth Réka

Published: 
October 2008

33 comments

Wordnerd's picture
Wordnerd
6692 pencils

Very good idea

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils
Guest's picture
Guest

so what if it's Jill Greenberg. She's a only photographer. The idea is good.

pault's picture
pault

'only a photographer' is a bit harsh - especially if the agency leveraged the basic look and feel of her work (and you did think the idea was good).

Amnesty is a difficult client (I don't mean that in a bad way) and this is effective. A pity its confrontational (distressed and depressed) look might keep it out of a lot of potential markets (women's magazines, etc).

Guest's picture
Guest

true. but it should be placed in men's magazine, basically

elgrecones's picture
elgrecones
323 pencils

im with you...

since ive learn advertising, ive learn that great photographers are great part of the inspiration. or in another way: reference.

Its really a bit harsh to say shes "only a photographer" beacuse her photos are pretty damn good...

and inspired - or not - a pretty good campaign... eye catching, emotional, with nice copy...

Guest's picture
Guest

what beautiful eyes the baby has..

Guest's picture
Guest
Guest's picture
Guest

Nice.

Guest's picture
Guest

Very great idea... and very beautifully executed...

It pierces into one's mind with forceful clarity, then stays there for quite some time. Great work!!

Guest's picture
Guest

Very good copy.

Guest's picture
Guest

OK.

Guest's picture
Guest

disrespectfull to jill greenberg,
the stole not just the whole idea of the pictore but also her look.
Fuck them for this!

Guest's picture
Guest

You can say that, but with all due respect, she found that style and what else? She is not creating anymore. If you can't create who's going to respect you? Yeah... the look, but then?? Fuck nobody!

Guest's picture
Guest

The copy should read:

"The only witness CAN'T talk", not WON'T.

Won't means they can, they just don't want to.

Poor copy.

Guest's picture
Guest

WON'T is right. Because they actually CAN talk, but they WON'T because they are too traumatized and shocked to talk. That's why they need help.

nspad's picture
nspad
96 pencils

'Won't' is correct because it's referencing popular culture cop shows where the witnesses "won't talk." Though 'can't' is correct, 'won't' is far more effective for the ad.

Copy is spot on, sorry.

Guest's picture
Guest

"Women suffering from domestic violence need your help."
Another piece of anti-male propaganda. They put pictures of crying children on walls, like they care about children, only to induce some man-hatred.
Statistics show that the main perpetrators of DV against children are women. So this combination of picture and text is rather ironic.

Zaidi's picture
Zaidi
80 pencils

simple and great idea

winokur's picture
winokur
47 pencils

I'm sure the CD had Greenberg's promo campaign (two years old now) oh his desk when he came up with the idea. I agree with the comment that they stole her style, retouching, concept the whole nine yards. They at least could have brought her on the execute the campaign.

Guest's picture
Guest

very nice copy & shoot superb

maashookshee's picture
maashookshee
414 pencils

copy writing sells the job .. respect

Guest's picture
Guest

sooo bad

Guest's picture
Guest

Lovely

Guest's picture
Guest

Lovely

ulil's picture
ulil
11 pencils

i love it , the idea and the photography give it the power

Guest's picture
Guest

another fucking asshole ripping off jill's work. amnesty international can now join the Swiss SDP, who recently used her work without attribution, and they can also join yet another major ad agency who did the same thing, was called out for it on a blog, and punished jill for their bad behavior after the fact.

people, no one gives a flying fuck about copyright. defending DDB budapest or Amnesty for this (no matter how one feels about AI--i happen to love them) is just protecting the powerful corporate interests over the individual. having copyright on your images is useless if you can't protect yourself from said copyright being ripped off. we can't afford to take on DDB budapest--DDB worldwide would immediately blackball jill and jill's lawyers would be tied up in knots until jill was broke since DDB can afford infinite lawyering.

until photographers can get together and collectively bargain and show real solidarity with each other this will just happen over and over. you think the photog who took this shot didn't know what they were doing?

welcome to the real world kids. come on in--the water is polluted and filthy.

ulil's picture
ulil
11 pencils

what

Guest's picture
Guest

Apparently the person above you is directly related to Jill Greenberg and is very pissed about having another person rip off Jill's style and concept.

Guest's picture
Guest

too many creatives for that?

lame

Guest's picture
Guest

Provocative. Evocative. Good stuff.

Guest's picture
Guest

It also reminds me of photographer Dave Hill or even some of Annie Leibovitz's shots like the Keith Richards one for Louis V. The pictures have that muddy desat look. I agree it's the same crying baby style shots that Greenberg has but is that an ownable thing?

Log in or register to post comments