Amnesty International: Girl
The only witness won't talk. Women suffering from domestic violence need your help.
Advertising Agency: DDB Budapest, Hungary
Creatives: Rodrigo Fernandes, László Hevesi, Guilherme Somensato, Giovanni Pintaúde, Marcell Patkai
Photographer: Gábor Fiala
Art-buyer: Judit Jancsó
Account: André Musalf, Sánta Réka, Tóth Réka
Released: October 2008
Comments
Very good idea
Jill Greenberg (http://www.manipulator.com), anyone?
www.jpmountford.com
www.jpmountford.com
so what if it's Jill Greenberg. She's a only photographer. The idea is good.
'only a photographer' is a bit harsh - especially if the agency leveraged the basic look and feel of her work (and you did think the idea was good).
Amnesty is a difficult client (I don't mean that in a bad way) and this is effective. A pity its confrontational (distressed and depressed) look might keep it out of a lot of potential markets (women's magazines, etc).
true. but it should be placed in men's magazine, basically
im with you...
since ive learn advertising, ive learn that great photographers are great part of the inspiration. or in another way: reference.
Its really a bit harsh to say shes "only a photographer" beacuse her photos are pretty damn good...
and inspired - or not - a pretty good campaign... eye catching, emotional, with nice copy...
what beautiful eyes the baby has..
Very good copy
www.yoshirosans.blogspot.com
Nice.
Very great idea... and very beautifully executed...
It pierces into one's mind with forceful clarity, then stays there for quite some time. Great work!!
Very good copy.
OK.
disrespectfull to jill greenberg,
the stole not just the whole idea of the pictore but also her look.
Fuck them for this!
You can say that, but with all due respect, she found that style and what else? She is not creating anymore. If you can't create who's going to respect you? Yeah... the look, but then?? Fuck nobody!
The copy should read:
"The only witness CAN'T talk", not WON'T.
Won't means they can, they just don't want to.
Poor copy.
WON'T is right. Because they actually CAN talk, but they WON'T because they are too traumatized and shocked to talk. That's why they need help.
"Women suffering from domestic violence need your help."
Another piece of anti-male propaganda. They put pictures of crying children on walls, like they care about children, only to induce some man-hatred.
Statistics show that the main perpetrators of DV against children are women. So this combination of picture and text is rather ironic.
http://www.lipsticktracez.com/reggie/2008/09/29/jill_greenberg.jpg
simple and great idea
I'm sure the CD had Greenberg's promo campaign (two years old now) oh his desk when he came up with the idea. I agree with the comment that they stole her style, retouching, concept the whole nine yards. They at least could have brought her on the execute the campaign.
Michael Winokur www.winokurphotography.com
very nice copy & shoot superb
copy writing sells the job .. respect
sooo bad
Lovely
Lovely
i love it , the idea and the photography give it the power
another fucking asshole ripping off jill's work. amnesty international can now join the Swiss SDP, who recently used her work without attribution, and they can also join yet another major ad agency who did the same thing, was called out for it on a blog, and punished jill for their bad behavior after the fact.
people, no one gives a flying fuck about copyright. defending DDB budapest or Amnesty for this (no matter how one feels about AI--i happen to love them) is just protecting the powerful corporate interests over the individual. having copyright on your images is useless if you can't protect yourself from said copyright being ripped off. we can't afford to take on DDB budapest--DDB worldwide would immediately blackball jill and jill's lawyers would be tied up in knots until jill was broke since DDB can afford infinite lawyering.
until photographers can get together and collectively bargain and show real solidarity with each other this will just happen over and over. you think the photog who took this shot didn't know what they were doing?
welcome to the real world kids. come on in--the water is polluted and filthy.
what
Apparently the person above you is directly related to Jill Greenberg and is very pissed about having another person rip off Jill's style and concept.
too many creatives for that?
lame
Provocative. Evocative. Good stuff.
It also reminds me of photographer Dave Hill or even some of Annie Leibovitz's shots like the Keith Richards one for Louis V. The pictures have that muddy desat look. I agree it's the same crying baby style shots that Greenberg has but is that an ownable thing?
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