Amnesty International: Gallows

For many authors, their work means certain death.

The campaign brings to life the very real risks that novelists, essayists, philosophers and journaliststake everyday by just speaking their mind. It is a visually arresting and dramatic defence of free speech.

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Directors: Hugo Rohrbeck, Benjamin Möller, Jens Böckmann
Copywriter: Christian Netter
Photographer: Markus Bachmann
Account Direction: Nadine Lange
Post production: PX1
Producer: Karin Frey
Advertiser's Supervisor: Anne-Catherine Paulisch
Published: October 2012

13 comments

DesignDine's picture
DesignDine
1316 pencils

Not bad... if im not wrong, it more says a death for the readers... as readers are the main users of the page marker, not author.

e.g. Something with a pen might have worked better... See this >>> http://savethesemicolon.com/wp-content/uploads/2011/01/red_ink.jpg

andylefty's picture
andylefty
4539 pencils

Good point above. I like the ad otherwise. I mean you get it.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Simply superb

Love creating ads..

hadrianapolis's picture
hadrianapolis
733 pencils

good but its over exaggerated.
I dont know anyone that hanged for his writings.

MindDrift's picture
MindDrift
1148 pencils

Don't take it too literally. The hanging rope symbolizes death.

cvchitale's picture
cvchitale
1383 pencils

Badhiyaaa.....

devilzeus's picture
devilzeus
15 pencils

Nice Idea but it's an already done trick !

http://www.ilmaggiodeilibri.it/Gallery/9999/campagna_2012.html

ItMatters's picture
ItMatters
2171 pencils

It says, read a book and save someone from deathrow/hunger/suicide.

Klara K.'s picture
Klara K.
2695 pencils

I agree. WIth an open book the focus is on the reading, not on the writing.

devilzeus's picture
devilzeus
15 pencils

The campaign copy was in fact saying 'escape with a book'. In btw I agree with Running Pie's point: an open book leads you to the reading more than the writing.

thedesignaddict's picture
thedesignaddict
5415 pencils

First idea.

Show me the money's picture
Show me the money
353 pencils

Sorry. First comment ruined your ad.

Shridevi's picture
Shridevi
184 pencils

Well done.

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