Amnesty International: Gallows

For many authors, their work means certain death.

The campaign brings to life the very real risks that novelists, essayists, philosophers and journaliststake everyday by just speaking their mind. It is a visually arresting and dramatic defence of free speech.

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Directors: Hugo Rohrbeck, Benjamin Möller, Jens Böckmann
Copywriter: Christian Netter
Photographer: Markus Bachmann
Account Direction: Nadine Lange
Post production: PX1
Producer: Karin Frey
Advertiser's Supervisor: Anne-Catherine Paulisch
Published: October 2012