Amnesty International: Fridge

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Art Directors: Lukasz Brzozowski, Krisztian Vollmuth
Copywriters: Gabor Ferency, Peter Zsembery
Graphic Artists: Dora Katona, Gyuri Windholz
Photographer: Andras Hajdu
Client Service: Reka Toth, Reka Santa
Photo Producer: Judit Jancso
Published: April 2008

17 comments

Guest's picture
Guest

Isn't a fridge a bit too loud to sleep in the bed with it? ;)

Guest's picture
Guest

Isn't your comment a little bit stupid for this site?

Guest's picture
Guest

i think this one's the best of 3. the door and the ladder aren't clear enough to represent her husband. good campaign anyway. agree mates?

TRICKY's picture
TRICKY
3950 pencils

not really..... why beat your frigid woman when you can have a mistress?

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
1053 pencils

Interesting train of thought. Ease up on the photoshop effects though. It's interesting enough and the effect is kind of distracting.

corndogfuneral's picture
corndogfuneral
1053 pencils

Interesting train of thought. Ease up on the photoshop effects though. It's interesting enough and the effect is kind of distracting.

Guest's picture
Guest

it's ok to hit a woman, but only if you slap her in the direction of the kitchen.

Guest's picture
Guest

This must be a cold cold man...

Nice work!! Simple... I like it!

Guest's picture
Guest

wow. this stuff blows

Guest's picture
Guest

what most of you said above is really offensive

Guest's picture
Guest

dude, lighten up. It's all fun and games.

Guest's picture
Guest

Is she having an affair with the fridge???? No wonder thehusband is pissed off!

tantrik_indian's picture
tantrik_indian
953 pencils

My feeling : this ad seems shallow and fake.

Is the Amnesty really interested and involved in domestic situations where the husband is "cold" to his wife because she doesn't give him enough?

Aren't they already involved in enough mammoth world-shattering issues that have not been resolved and overcome yet?

~~this paranoid survived!~~

NastyJester's picture
NastyJester
744 pencils

I don't think you're quite getting it.

Copy_ranter's picture
Copy_ranter
194 pencils

concept is nice. The line needs a bit of work. Overall all. Good.

I agree with tantrik_indian... It does seem shallow and fake.

Also, what's with the offensive comments? Grow up already!

samwanzer28's picture
samwanzer28
313 pencils

Hah.. if the wife is frigid what would you call the husband? LOL

Basically the message is clear to us but what about the mortals?

capywriter's picture
capywriter
5511 pencils

the door-line is better

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