Amnesty International: Fridge
Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Art Directors: Lukasz Brzozowski, Krisztian Vollmuth
Copywriters: Gabor Ferency, Peter Zsembery
Graphic Artists: Dora Katona, Gyuri Windholz
Photographer: Andras Hajdu
Client Service: Reka Toth, Reka Santa
Photo Producer: Judit Jancso
Published: April 2008



Comments
Isn't a fridge a bit too loud to sleep in the bed with it? ;)
Isn't your comment a little bit stupid for this site?
i think this one's the best of 3. the door and the ladder aren't clear enough to represent her husband. good campaign anyway. agree mates?
not really..... why beat your frigid woman when you can have a mistress?
The man who stops advertising to save money is like the man who stops the clock to save time
Interesting train of thought. Ease up on the photoshop effects though. It's interesting enough and the effect is kind of distracting.
Interesting train of thought. Ease up on the photoshop effects though. It's interesting enough and the effect is kind of distracting.
it's ok to hit a woman, but only if you slap her in the direction of the kitchen.
This must be a cold cold man...
Nice work!! Simple... I like it!
wow. this stuff blows
what most of you said above is really offensive
dude, lighten up. It's all fun and games.
Is she having an affair with the fridge???? No wonder thehusband is pissed off!
My feeling : this ad seems shallow and fake.
Is the Amnesty really interested and involved in domestic situations where the husband is "cold" to his wife because she doesn't give him enough?
Aren't they already involved in enough mammoth world-shattering issues that have not been resolved and overcome yet?
~~this paranoid survived!~~
I don't think you're quite getting it.
concept is nice. The line needs a bit of work. Overall all. Good.
I agree with tantrik_indian... It does seem shallow and fake.
Also, what's with the offensive comments? Grow up already!
Hah.. if the wife is frigid what would you call the husband? LOL
Basically the message is clear to us but what about the mortals?
que sera sera
the door-line is better
- adsactly! -
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