A signature is more powerful than you think.
Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Directors: Thierry Buriez
Copywriter: Thierry Buriez
Published: April 2007
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10 Comments
Has this been done somewhere else? even the line sounds so damn familiar. its probably the same one but its an old ad. Anyway, i couldnt read "freedom" easily..the others are faster
i think the one you're talking about is an ad where signatures of real people's checks are shown in the ad.
i think the one you're talking about is an ad where signatures of real people's checks are shown in the ad. can't remember.
this is from erik vervroegen?
done by students from miami ad school for the one show last year (client: NRDC)
and done better. with nearly the same line.
Ogilvy Mumbai did it already:
http://adsoftheworld.com/media/print/hutchison_telecom_signature_4
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okay, hold on! guys, its a continuation of a TVC done by the same team that won at cannes and elsewhere. the film is simply brilliant, and i believe it works better than this print campaign.
here's the link, don't miss this one please...
http://www.youtube.com/watch?v=6sBPTJP7z4Q&feature=related
PS: here are the credits for the film:
Title: SIGNATURE
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company, City: MAGIC LAB, Montreuil
Country: FRANCE
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron
~ old habits die hard, older ones never do ~
I don't like it. At all.
Getting really tired of "Professionals" ripping off student work. Especially work from the One Show.
Here is original / better campaign:
http://www.oneclub.org/awards/viewer/?id=07001CA&yr=2007&sh=osc
Very lazy.
Veritas, Milan, Italy