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Free the innocent and imprison the guilty

Agency: 
Published/Aired: 
May 2011
Description: 
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde

Comments (28)

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Highest Rated

Hibon's picture
Hibon
Activity Score 3736

Great !

Simple ideas are the best !

morse's picture
morse
Activity Score 17364

Good idea, but so expensive!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
Activity Score 7609

oh yea! this is a good idea ;)

| Everartz |

yoono's picture
yoono
Activity Score 115

very good idea!!!!!!

DBB's picture
DBB
Activity Score 1216

Wow, 4 pages!
i like it.

Reality Check's picture
Reality Check
Activity Score 2537

A press ad that could have been improved if the innocent man was revealed to be free and outside, photographed against a similarly textured brick wall, with a serious expression, looking into camera. But it's still worth a solid rating.

Happy Housewife's picture
Happy Housewife
Activity Score 45

Agree.

Stay hungry. Stay foolish.

arke1's picture
arke1
Activity Score 237

New Zealand agencies are killing it these days...top notch work.

MidasTouch's picture
MidasTouch
Activity Score 1024

I like that! Pretty witty!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Themadartist1972's picture
Themadartist1972
Activity Score 325

no worries for money it could be a ghost print :)

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

10 for creatives and 100 for Amnesty for producing creative work always.

bite me

Galo's picture
Galo
Activity Score 446

Really great idea. It's a 10, no doubt about it!

niniasufle's picture
niniasufle
Activity Score 407

nice!

sandipkayal's picture
sandipkayal
Activity Score 270

nice idea

a CREATIVE drop

makelogobigger's picture
makelogobigger
Activity Score 470

yeah nice. but what has amnesty done in real life.?

ace85le's picture
ace85le
Activity Score 3939

Love Amnesty, love their work and this ads didn't disappoint me. The only downside is the generous media space. But hey probably they got a discount rate.

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

agappehp's picture
agappehp
Activity Score 108

Excelenlty idea i enjoy.

Wordnerd's picture
Wordnerd
Activity Score 6692

nice, but too expensive to be really great

HellFish's picture
HellFish
Activity Score 185

Sorry, but is done.

Bife's picture
Bife
Activity Score 99

good good

pablito.miuzzato's picture
pablito.miuzzato
Activity Score 54

Clever.

jackblack's picture
jackblack
Activity Score 2350

Not great.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cool. But not gob-smacking.

The Jobless Writer
Will Think for Salary

bones's picture
bones
Activity Score 24

Brilliant!! very well done!

renatonl's picture
renatonl
Activity Score 76

Great! but damn expensive

Manus_Arriba's picture
Manus_Arriba
Activity Score 111

I like it! but is true that it is very expensive

niniasufle's picture
niniasufle
Activity Score 407

Advertisement is an inversion... when you say that is too expensive you're making things too hard for an excellent idea... And is not that expensive... I have seen inserted catalogues in newspapers much more elaborated that is really more expensive than 4 pages in a magazine,

Hibon's picture
Hibon
Activity Score 3736

Great !

Simple ideas are the best !

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