Amnesty International: Free the innocent and imprison the guilty

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde

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28 comments

11501 pencils

morseMonday, May 30, 2011 - 02:30

Good idea, but so expensive!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

7627 pencils

everartzMonday, May 30, 2011 - 03:30

oh yea! this is a good idea ;)

| Everartz |

113 pencils

yoonoMonday, May 30, 2011 - 03:35

very good idea!!!!!!

1225 pencils

DBBMonday, May 30, 2011 - 04:22

Wow, 4 pages!
i like it.

1746 pencils

Reality CheckMonday, May 30, 2011 - 04:34

A press ad that could have been improved if the innocent man was revealed to be free and outside, photographed against a similarly textured brick wall, with a serious expression, looking into camera. But it's still worth a solid rating.

45 pencils

Happy HousewifeTuesday, May 31, 2011 - 05:52

Agree.

Stay hungry. Stay foolish.

237 pencils

arke1Monday, May 30, 2011 - 04:34

New Zealand agencies are killing it these days...top notch work.

http://www.arke1.com.au

1024 pencils

MidasTouchMonday, May 30, 2011 - 05:15

I like that! Pretty witty!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

327 pencils

Themadartist1972Monday, May 30, 2011 - 06:27

no worries for money it could be a ghost print :)

652 pencils

Roshan QuintusMonday, May 30, 2011 - 10:34

10 for creatives and 100 for Amnesty for producing creative work always.

bite me

445 pencils

GaloMonday, May 30, 2011 - 15:06

Really great idea. It's a 10, no doubt about it!

407 pencils

niniasufleMonday, May 30, 2011 - 16:26

nice!

272 pencils

sandipkayalTuesday, May 31, 2011 - 02:30

nice idea

a CREATIVE drop

417 pencils

makelogobiggerTuesday, May 31, 2011 - 03:40

yeah nice. but what has amnesty done in real life.?

STFU and Make the Logo BIGGER!

3941 pencils

ace85leTuesday, May 31, 2011 - 04:29

Love Amnesty, love their work and this ads didn't disappoint me. The only downside is the generous media space. But hey probably they got a discount rate.

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108 pencils

agappehpTuesday, May 31, 2011 - 07:14

Excelenlty idea i enjoy.

6714 pencils

WordnerdTuesday, May 31, 2011 - 07:36

nice, but too expensive to be really great

165 pencils

HellFishTuesday, May 31, 2011 - 11:02

Sorry, but is done.

326 pencils

CABAZORROTuesday, May 31, 2011 - 13:49

http://www.clioawards.com/winners/imageview.cfm?website_entry_id=20111...

103 pencils

BifeTuesday, May 31, 2011 - 14:15

good good

54 pencils

pablito.miuzzatoTuesday, May 31, 2011 - 22:03

Clever.

1822 pencils

jackblackWednesday, June 1, 2011 - 00:14

Not great.

5405 pencils

Roger KeynesWednesday, June 1, 2011 - 01:47

Cool. But not gob-smacking.

Will Think for Salary

24 pencils

bonesWednesday, June 1, 2011 - 03:35

Brilliant!! very well done!

78 pencils

renatonlWednesday, June 1, 2011 - 11:22

Great! but damn expensive

113 pencils

Manus_ArribaWednesday, June 1, 2011 - 13:44

I like it! but is true that it is very expensive

407 pencils

niniasufleWednesday, June 1, 2011 - 14:56

Advertisement is an inversion... when you say that is too expensive you're making things too hard for an excellent idea... And is not that expensive... I have seen inserted catalogues in newspapers much more elaborated that is really more expensive than 4 pages in a magazine,

3687 pencils

HibonThursday, June 2, 2011 - 14:30

Great !

Simple ideas are the best !

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