Amnesty International: Free the innocent and imprison the guilty

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde

28 comments

morse's picture
morse
15809 pencils

Good idea, but so expensive!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture
everartz
7611 pencils

oh yea! this is a good idea ;)

| Everartz |

yoono's picture
yoono
115 pencils

very good idea!!!!!!

DBB's picture
DBB
1218 pencils

Wow, 4 pages!
i like it.

Reality Check's picture
Reality Check
1799 pencils

A press ad that could have been improved if the innocent man was revealed to be free and outside, photographed against a similarly textured brick wall, with a serious expression, looking into camera. But it's still worth a solid rating.

Happy Housewife's picture
Happy Housewife
45 pencils

Agree.

Stay hungry. Stay foolish.

arke1's picture
arke1
237 pencils

New Zealand agencies are killing it these days...top notch work.

MidasTouch's picture
MidasTouch
1024 pencils

I like that! Pretty witty!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Themadartist1972's picture
Themadartist1972
325 pencils

no worries for money it could be a ghost print :)

Roshan Quintus's picture
Roshan Quintus
669 pencils

10 for creatives and 100 for Amnesty for producing creative work always.

bite me

Galo's picture
Galo
441 pencils

Really great idea. It's a 10, no doubt about it!

niniasufle's picture
niniasufle
407 pencils

nice!

sandipkayal's picture
sandipkayal
270 pencils

nice idea

a CREATIVE drop

makelogobigger's picture
makelogobigger
417 pencils

yeah nice. but what has amnesty done in real life.?

STFU and Make the Logo BIGGER!

ace85le's picture
ace85le
3939 pencils

Love Amnesty, love their work and this ads didn't disappoint me. The only downside is the generous media space. But hey probably they got a discount rate.

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agappehp's picture
agappehp
108 pencils

Excelenlty idea i enjoy.

Wordnerd's picture
Wordnerd
6662 pencils

nice, but too expensive to be really great

HellFish's picture
HellFish
169 pencils

Sorry, but is done.

Bife's picture
Bife
101 pencils

good good

pablito.miuzzato's picture
pablito.miuzzato
54 pencils

Clever.

jackblack's picture
jackblack
2261 pencils

Not great.

Roger Keynes's picture
Roger Keynes
5498 pencils

Cool. But not gob-smacking.

Will Think for Salary

bones's picture
bones
24 pencils

Brilliant!! very well done!

renatonl's picture
renatonl
76 pencils

Great! but damn expensive

Manus_Arriba's picture
Manus_Arriba
111 pencils

I like it! but is true that it is very expensive

niniasufle's picture
niniasufle
407 pencils

Advertisement is an inversion... when you say that is too expensive you're making things too hard for an excellent idea... And is not that expensive... I have seen inserted catalogues in newspapers much more elaborated that is really more expensive than 4 pages in a magazine,

Hibon's picture
Hibon
3731 pencils

Great !

Simple ideas are the best !

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