In India every year thousands of girls get killed just because they are girls.
www.amnesty.at
Advertising Agency: Demner, Merlicek & Bergmann, Austria
Client: Amnesty International
Creative Directors: Florian Nussbaumer
Art Director Tolga Büyükdoganay
Copy Writer: Florian Nussbaumer
Photographer: Joachim Haslinger
Retouching: Rotfilter
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23 Comments
the message should convey very strong, but i think the ad is not up for it.
Its "warm" but aint burning. i need a stronger image for such a terrible crime.
The image just sais murder or violence in india in a too subtle way. But doesnt talk about the discrimination and hate crimes.
What could be stronger than this image, please tell me?
It's the simplest, most direct piece of communication on this page, well done
I love this ad.
this ad ROCKS. i like it very very much.
it IS strong, come on!!!!!!! we don't need to see a dead girl or something!
I like it. Powerfull and simple.
Nice
the idea of a 'bindi' looking like blood/gun shot is fine. but the execution (read photoshop job) is not good
why is it not good? i see a very correct art direction in this ad...
Very westernised concept. Indians are not a trigger happy lot like the West. So showing a gun shot is a mismatch with girls being killed in India. Time to get the basics right buddy. Don't see the world through western goggles!
I am touched with the message and ...ok visual too....
"No think is impossible"
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very nice
the idea is good but not great
the execution is ok but not good
so the ad is nice but not brilliant
I agree with Olafski001, but I still wish I had it in my book.
What the Puck am I doing here?
Strong.....
<<.... Method in Madness ....>>
ok
sorry, but i've already seen this idea months before.
they did it for unicef i think.
maybe unicef copied this idea!
i don't think so.
i saw the unicef-ad ages ago. sorry dear guest: they were definitely first.
Thats not a gun shot or westernized concept.... Women in India stick Bindi on their forehead thats red in color, its kinda accessory... And that bindi is round in shape and is considered very beautiful and i feel this ad shows the beauty of being a girl has become a curse for the girls ...
Thats not a gun shot or westernized concept.... Women in India stick Bindi on their forehead thats red in color, its kinda accessory... And that bindi is round in shape and is considered very beautiful and i feel this ad shows the beauty of being a girl has become a curse for the girls ...
Nazim
Very strong idea!
The idea is great, but the picture doesn't make a shaking effect. They should have made the drop go down on the side of the girl's face (which is more dramatic)and leave a thin trail.
On the other hand, India's major problem doesn't lie in foeticide... People there don't die because they are from a sex or another, but because they just don't find what to eat...!
is ok