Amnesty International: Firing squad

Fan the flame.

Advertising Agency: Ogilvy & Mather, London, UK
Chief Creative Officer: Gerry Human
Executive Creative Director: Gerry Human
Art Director: Denis Kakazu
Copywriter: Giles Montgomery
Business Directors: Jaimes Leggett, Anchie Contractor
Photographer: Derek Hillier
Retoucher: PICS
Illustrator: Aleksey Lyapunov and Lena Erlikh
Account manager: Clare Dimmock, Natalie Young
Art Buyer: Helen Gimson

9 comments

certaintly's picture
certaintly
4060 pencils

creative. but bad message.
kill those who kill will always be a bad message to the public (even though im for it)

TexasH's picture
TexasH
365 pencils

Not different enough from the "awarded to death" candle campaign.
Also, paper is highly flammable...very risky for the victims, also made of paper. :)

Cristina and Chris's picture
Cristina and Chris
793 pencils

Agree, while the idea is the same, this one seems a bit more forced than the candle campaign

tirthomitro's picture
tirthomitro
2756 pencils

silly

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
29303 pencils

An A for effort.

salil.sharma's picture
salil.sharma
2278 pencils

Lovely Job O&M ! I like concept ,creativity & cleanness ! Excellent job guys

jackblack's picture
jackblack
2261 pencils

Yawn. Another year, another Amnesty ad.

Roger Keynes's picture
Roger Keynes
5498 pencils

Want to like this, but...

Will Think for Salary

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