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Fight with signatures

Agency: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Signatures can be as powerful as bullets.
Join Amnesty International in the fight against death penalty.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi

Comments (23)

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Highest Rated

lukefang's picture
lukefang
Activity Score 54

great

CuriousPencil's picture
CuriousPencil
Activity Score 4225

signAtures

Richard Finch's picture
Richard Finch
Activity Score 201

Ummm....
I might be COMPLETELY wrong but..

The "off-the-top-of-my-head" message I get after spending a few seconds looking at this ad is "Signatures can kill just as good as bullets." instead of signatures being the primary combatant against bullets (death penalty in this case).

HappyHour's picture
HappyHour
Activity Score 2381

Agreed.

tooktoomuch's picture
tooktoomuch
Activity Score 21

waw, didn't see the 3000 before....

ptabbiner's picture
ptabbiner
Activity Score 68

Great message, great type/logo treatment. Spellcheck next time. How embarrassing!

gioborde's picture
gioborde
Activity Score 1387

very old association

GiBo

lucie123's picture
lucie123
Activity Score 604

i'm ok with it's an old execution. And i think the word explain the image...
We can see now more idee more pertinante for this good cause.

morse's picture
morse
Activity Score 17775

It's good, but I've seen too many similar ads in the same vain.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture
Geimima
Activity Score 824

like this..

life is a playground

chaddy velasco's picture
chaddy velasco
Activity Score 95

i think i signature is spelled correctly. anyways, good idea but confusing at the same time maybe because of the execution?

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

i also agree.

"If you are irritated by every rub, how will you be polished?"
— Rumi

soryana's picture
soryana
Activity Score 155

it's good

yes

MidasTouch's picture
MidasTouch
Activity Score 1024

Amazing. But yeah the line is not powerful enough.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

This is a typical example which need image and text complement each other.

Glut's picture
Glut
Activity Score 3935

old, very old

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Wow..... idea is great.......

Manoma's picture
Manoma
Activity Score 1108

Again an good...

RadoubleJu's picture
RadoubleJu
Activity Score 152

Great idea. It depends on how you perceive things, rather than taking things negative. Appreciable non-violent approach, and nothing's wrong with the spelling. Striking visual!

Make it simple..

abdeLooK's picture
abdeLooK
Activity Score 250

yeah the visual is very well executed. And yeah the spealling of signAture is correct.

purshotham's picture
purshotham
Activity Score 457

good ad..

ace85le's picture
ace85le
Activity Score 3935

very cliche.

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lukefang's picture
lukefang
Activity Score 54

great

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