Amnesty International: Fight with signatures

Amnesty International: Fight with signatures
Average: 6 (79 votes)

Signatures can be as powerful as bullets.
Join Amnesty International in the fight against death penalty.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
Published: Month, Year: June 2011

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23 comments

CuriousPencil's picture
4317 pencils
CuriousPencilTuesday, June 14, 2011 - 12:16

signAtures

Richard Finch's picture
201 pencils
Richard FinchTuesday, June 14, 2011 - 12:32

Ummm....
I might be COMPLETELY wrong but..

The "off-the-top-of-my-head" message I get after spending a few seconds looking at this ad is "Signatures can kill just as good as bullets." instead of signatures being the primary combatant against bullets (death penalty in this case).

HappyHour's picture
2404 pencils
HappyHourTuesday, June 14, 2011 - 15:11

Agreed.

tooktoomuch's picture
6 pencils
tooktoomuchTuesday, June 14, 2011 - 12:51

waw, didn't see the 3000 before....

ptabbiner's picture
35 pencils
ptabbinerTuesday, June 14, 2011 - 13:18

Great message, great type/logo treatment. Spellcheck next time. How embarrassing!

Gi_bo's picture
1379 pencils
Gi_boTuesday, June 14, 2011 - 13:18

very old association

GiBo

lucie123's picture
583 pencils
lucie123Tuesday, June 14, 2011 - 15:17

i'm ok with it's an old execution. And i think the word explain the image...
We can see now more idee more pertinante for this good cause.

morse's picture
11498 pencils
morseTuesday, June 14, 2011 - 23:22

It's good, but I've seen too many similar ads in the same vain.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture
819 pencils
GeimimaWednesday, June 15, 2011 - 00:22

like this..

life is a playground

chaddy velasco's picture
95 pencils
chaddy velascoWednesday, June 15, 2011 - 01:01

i think i signature is spelled correctly. anyways, good idea but confusing at the same time maybe because of the execution?

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chdWednesday, June 15, 2011 - 01:18

i also agree.

"If you are irritated by every rub, how will you be polished?"
— Rumi

soryana's picture
155 pencils
soryanaWednesday, June 15, 2011 - 04:00

it's good

yes

MidasTouch's picture
1024 pencils
MidasTouchWednesday, June 15, 2011 - 04:06

Amazing. But yeah the line is not powerful enough.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Michaelsmagic's picture
261 pencils
MichaelsmagicWednesday, June 15, 2011 - 04:28

This is a typical example which need image and text complement each other.

joelapompe's picture
2953 pencils
joelapompeWednesday, June 15, 2011 - 06:14

remind me these old ads :
http://www.coloribus.com/adsarchive/prints/freedom-of-the-press-bullet...
or
http://www.coloribus.com/adsarchive/prints/kres-advertising-agency-bul...
or
http://www.coloribus.com/adsarchive/prints/unknownadvertiser-bullets-3...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe / Buy my book : http://www.maisonmoderne.lu/publishing/eshop/joe-la-pompe

Glut's picture
4083 pencils
GlutWednesday, June 15, 2011 - 10:11

old, very old

Prasad Weerasekara's picture
622 pencils
Prasad WeerasekaraThursday, June 16, 2011 - 06:19

Wow..... idea is great.......

Manoma's picture
1105 pencils
ManomaFriday, June 17, 2011 - 04:37

Again an good...

RadoubleJu's picture
100 pencils
RadoubleJuSunday, June 19, 2011 - 05:56

Great idea. It depends on how you perceive things, rather than taking things negative. Appreciable non-violent approach, and nothing's wrong with the spelling. Striking visual!

yet empty

abdeLooK's picture
252 pencils
abdeLooKMonday, June 20, 2011 - 18:45

yeah the visual is very well executed. And yeah the spealling of signAture is correct.

purshotham's picture
453 pencils
purshothamFriday, June 24, 2011 - 02:49

good ad..

ace85le's picture
3941 pencils
ace85leFriday, June 24, 2011 - 04:24

very cliche.

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lukefang's picture
54 pencils
lukefangTuesday, August 9, 2011 - 02:06

great