Amnesty International: Fight with signatures

Signatures can be as powerful as bullets.
Join Amnesty International in the fight against death penalty.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Peter Tordai
Head of art: Rodrigo Fernandes
Art Director: Zoltan Mendrei, Carlos Ramas
Copywriter: Adam Grosz, Zsusza Rakosi
Published: Month, Year: June 2011

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23 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

signAtures

Richard Finch's picture
Richard Finch
201 pencils

Ummm....
I might be COMPLETELY wrong but..

The "off-the-top-of-my-head" message I get after spending a few seconds looking at this ad is "Signatures can kill just as good as bullets." instead of signatures being the primary combatant against bullets (death penalty in this case).

HappyHour's picture
HappyHour
2386 pencils

Agreed.

tooktoomuch's picture
tooktoomuch
19 pencils

waw, didn't see the 3000 before....

ptabbiner's picture
ptabbiner
65 pencils

Great message, great type/logo treatment. Spellcheck next time. How embarrassing!

Gi_bo's picture
Gi_bo
1385 pencils

very old association

GiBo

lucie123's picture
lucie123
604 pencils

i'm ok with it's an old execution. And i think the word explain the image...
We can see now more idee more pertinante for this good cause.

morse's picture
morse
15028 pencils

It's good, but I've seen too many similar ads in the same vain.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Geimima's picture
Geimima
815 pencils

like this..

life is a playground

chaddy velasco's picture
chaddy velasco
95 pencils

i think i signature is spelled correctly. anyways, good idea but confusing at the same time maybe because of the execution?

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

i also agree.

"If you are irritated by every rub, how will you be polished?"
— Rumi

soryana's picture
soryana
155 pencils

it's good

yes

MidasTouch's picture
MidasTouch
1024 pencils

Amazing. But yeah the line is not powerful enough.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Michaelsmagic's picture
Michaelsmagic
261 pencils

This is a typical example which need image and text complement each other.

Glut's picture
Glut
3947 pencils

old, very old

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Wow..... idea is great.......

Manoma's picture
Manoma
1093 pencils

Again an good...

RadoubleJu's picture
RadoubleJu
100 pencils

Great idea. It depends on how you perceive things, rather than taking things negative. Appreciable non-violent approach, and nothing's wrong with the spelling. Striking visual!

yet empty

abdeLooK's picture
abdeLooK
252 pencils

yeah the visual is very well executed. And yeah the spealling of signAture is correct.

purshotham's picture
purshotham
455 pencils

good ad..

ace85le's picture
ace85le
3939 pencils

very cliche.

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lukefang's picture
lukefang
54 pencils

great

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