Amnesty International: Fashion, Police

Police brutality is still fashionable.
Sign on www.amnesty.fr

Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche

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18 comments

maranca82's picture
maranca82
423 pencils

WATCH OUT FOR THE FASHION POLICE!

dsklan's picture
dsklan
1927 pencils

haha, some designers would deserve this treatment;)

Hiperion's picture
Hiperion
3138 pencils

I don´t get it...

mikeelrapido's picture
mikeelrapido
1929 pencils

Great!

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whatthefudge's picture
whatthefudge
1268 pencils

Like it!

Adaddicted's picture
Adaddicted
3435 pencils

Riot on the ramp... like the campaign.

withalltherespects

atb2005's picture
atb2005
13567 pencils

I agree with all people who said that this is just a different take on the subject. Don't take the word "fashionable" here literally as in "glamorous", "pretty", "chic", etc. When you say something's fashionable, you mean "it's happening right now". So the idea behind this campaign is that domestic abuse, police brutality, etc are (still) happening.

Dzsoi's picture
Dzsoi
5269 pencils

It is not bad. 'still fashionable' or 'still in fashion' means ppl are still doing it. Simple play with words but the discrepancy between the popular, the celebrated and the horrible makes it a strong visual.

atb2005's picture
atb2005
13567 pencils

I love the "the discrepancy" part. I now like the campaign even more. In real life many of us, the onlookers, are like the people in that audience. We just look and do nothing. So now the whole fashion runway approach makes even more sense to me. Stunning visual!

unu2trei's picture
unu2trei
23 pencils

wordplay is how you run away from good copy. here's another train of thought: turning wordplay to visual is just (in general) ridiculous / disturbing ?

xcreativity's picture
xcreativity
2374 pencils

good one! love it!

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angieraj's picture
angieraj
428 pencils

Subtle copy and powerful visual. The message does shine through it which I appreciate.

Cognito Ergo Sum

neoquiller's picture
neoquiller
8 pencils

great one. but i don't understand, Amnesty is sorted into Clothing & footwear??

Dzsoi's picture
Dzsoi
5269 pencils

lol, good eye, Ivan has a good sense of humor!

Corbeen's picture
Corbeen
1070 pencils

Oh comee on, its amnesty international ! U throw so much money for an average idea? Fashionable.. Ok? so the background of this message is people are still doing it .. thank u for such info, we all didn't knew that there is violence in the world. Try next season 2011 summer-spring collection and tell us something more .

Blashyrkh's picture
Blashyrkh
32698 pencils

Why the heck when I want to share it on facebook the thumbnail comes with the 7th comment as description ?!

jamesrothenburg's picture
jamesrothenburg
554 pencils

The stop sticker on his arm is a bit much.

niaroma's picture
niaroma
6 pencils

like it!....great!

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