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Fashion, Domestic violence

Agency: 
Published/Aired: 
March 2010
Description: 

Domestic violence is still fashionable.
Sign on www.amnesty.fr

Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche

Comments (16)

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Highest Rated

unu2trei's picture
unu2trei
Activity Score 23

this is probably the worst campaign i've seen for amnesty. i would really like a link to something more.... what's the word for this? something less than this.

maranca82's picture
maranca82
Activity Score 422

Is it really though?

kgenextreme's picture
kgenextreme
Activity Score 19

it is??? oh wait.. is that the point that its not?? :O im so confused!! :( :P

jorj's picture
jorj
Activity Score 638

Great campaign

binunk's picture
binunk
Activity Score 216

nice

talkingisfree's picture
talkingisfree
Activity Score 2710

Nooooooo!

alistair's picture
alistair
Activity Score 162

really good campaign. ouch.

Appolonia's picture
Appolonia
Activity Score 298

i donno :(

whatthefudge's picture
whatthefudge
Activity Score 1266

Overall, this campaign is really good.

Adaddicted's picture
Adaddicted
Activity Score 3435

Its a different approach

withalltherespects

pdhansson's picture
pdhansson
Activity Score 19

doesn't work very well in English, "fashionable" in French might have more of a double meaning?

xcreativity's picture
xcreativity
Activity Score 2374

ahaha this one is good indeed!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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gonndo's picture
gonndo
Activity Score 1094

I'd be mad as well if my wife forced me to wear that purple shirt.........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kalpesh78's picture
kalpesh78
Activity Score 2578

beautiful work..nice thought.

ideas....30 minutes nahi toh free.

angieraj's picture
angieraj
Activity Score 428

The point is that it is still "fashionable" which means it still happens closed doors. Very painful image and i think this works for people who have been through this, psychologically its an aid to connect themselves to the humiliation and abuse and do something about it. For the others its just a reminder I suppose. Good work.

Cognito Ergo Sum

Corbeen's picture
Corbeen
Activity Score 1093

Ok guys lets take it like this. For some reason A.International accepted this campaign with framed situations. Who didn't thought enough on the meeting? Making frame situations for such client? Who let the creatives on fashion week in Paris? Next time buy them a ticket for Africa.
Fashionable? Heeey u totaly loose the horror of reality. This is not nike or adidas... It is amnesty international!

unu2trei's picture
unu2trei
Activity Score 23

this is probably the worst campaign i've seen for amnesty. i would really like a link to something more.... what's the word for this? something less than this.

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