Amnesty International: Fashion, Domestic violence

Domestic violence is still fashionable.
Sign on www.amnesty.fr

Advertising Agency: TBWA/Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche

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16 comments

maranca82's picture
maranca82
423 pencils

Is it really though?

kgenextreme's picture
kgenextreme
19 pencils

it is??? oh wait.. is that the point that its not?? :O im so confused!! :( :P

jorj's picture
jorj
638 pencils

Great campaign

binunk's picture
binunk
216 pencils

nice

talkingisfree's picture
talkingisfree
2569 pencils

Nooooooo!

just's picture
just
150 pencils

really good campaign. ouch.

Appolonia's picture
Appolonia
298 pencils

i donno :(

whatthefudge's picture
whatthefudge
1268 pencils

Overall, this campaign is really good.

Adaddicted's picture
Adaddicted
3435 pencils

Its a different approach

withalltherespects

pdhansson's picture
pdhansson
19 pencils

doesn't work very well in English, "fashionable" in French might have more of a double meaning?

xcreativity's picture
xcreativity
2374 pencils

ahaha this one is good indeed!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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gonndo's picture
gonndo
1092 pencils

I'd be mad as well if my wife forced me to wear that purple shirt.........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kalpesh78's picture
kalpesh78
2580 pencils

beautiful work..nice thought.

ideas....30 minutes nahi toh free.

angieraj's picture
angieraj
428 pencils

The point is that it is still "fashionable" which means it still happens closed doors. Very painful image and i think this works for people who have been through this, psychologically its an aid to connect themselves to the humiliation and abuse and do something about it. For the others its just a reminder I suppose. Good work.

Cognito Ergo Sum

Corbeen's picture
Corbeen
1070 pencils

Ok guys lets take it like this. For some reason A.International accepted this campaign with framed situations. Who didn't thought enough on the meeting? Making frame situations for such client? Who let the creatives on fashion week in Paris? Next time buy them a ticket for Africa.
Fashionable? Heeey u totaly loose the horror of reality. This is not nike or adidas... It is amnesty international!

unu2trei's picture
unu2trei
23 pencils

this is probably the worst campaign i've seen for amnesty. i would really like a link to something more.... what's the word for this? something less than this.

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