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Family tree

Agency: 
Published/Aired: 
July 2008
Description: 

Violence breeds violence. Help control firearms. Go to www.amnesty.hu

Advertising Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Lukasz Brzozowski
Copywriters: Kanak Mehra, Gabor Ferenczy
Illustrator: Peter Eszenyi
Account: Magdolna Rekasi, Andre Musalf

Comments (17)

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Highest Rated

Cube's picture
Cube
Activity Score 458

love it. so true.

Patrizio's picture
Patrizio
Activity Score 170

Good thought!

Alistair C.'s picture
Alistair C.
Activity Score 692

very clever

david.g's picture
david.g
Activity Score 68

Ok....

getconnected2001's picture
getconnected2001
Activity Score 987

good job!

fifilo's picture
fifilo
Activity Score 74

Nice one.

luisrivera11's picture
luisrivera11
Activity Score 469

its clever, but the supposed final didnt made all way to the top, dont have orden

ZZbottom's picture
ZZbottom
Activity Score 111

simple. clear. brilliant. what else anyone should ask an ad?

zzbottom

dlkgrsy's picture
dlkgrsy
Activity Score 36

Violence grows, expands... Growing+Expanding= Family tree... ta da! I sense a little ironic humour in this ad.

TexasH's picture
TexasH
Activity Score 365

There is something nice indeed. But would it be better with an actual evolution of firearms through human history? Keeping the same (and true) exponential idea. Also, not repeating the same guns would have been great.

Dynamita's picture
Dynamita
Activity Score 40

ok very good

reactor's picture
reactor
Activity Score 294

Simple, clear and thought provoking. does its job.

Reactor

philippertl's picture
philippertl
Activity Score 656

Eventually they get down to the core message. Good one.

askon's picture
askon
Activity Score 433

Good but, How come at the end of the family tree becomes one big polygamist orgy of inbreeding AKs and M4s P90s and 12 Gauges?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

deepside's picture
deepside
Activity Score 177

quite clever but not powerful

alnore's picture
alnore
Activity Score 212

now that is visualizing

at_petri's picture
at_petri
Activity Score 61

Shit man, the only think i can say is "JEALOUS"

Cube's picture
Cube
Activity Score 458

love it. so true.

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