Amnesty International: Family tree

Violence breeds violence. Help control firearms. Go to www.amnesty.hu

Advertising Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Lukasz Brzozowski
Copywriters: Kanak Mehra, Gabor Ferenczy
Illustrator: Peter Eszenyi
Account: Magdolna Rekasi, Andre Musalf
Published: July 2008

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17 comments

Patrizio's picture
Patrizio
157 pencils

Good thought!

Alistair C.'s picture
Alistair C.
692 pencils

very clever

david.g's picture
david.g
68 pencils

Ok....

getconnected2001's picture
getconnected2001
989 pencils

good job!

fifilo's picture
fifilo
74 pencils

Nice one.

luisrivera11's picture
luisrivera11
469 pencils

its clever, but the supposed final didnt made all way to the top, dont have orden

ZZbottom's picture
ZZbottom
111 pencils

simple. clear. brilliant. what else anyone should ask an ad?

zzbottom

dlkgrsy's picture
dlkgrsy
36 pencils

Violence grows, expands... Growing+Expanding= Family tree... ta da! I sense a little ironic humour in this ad.

TexasH's picture
TexasH
363 pencils

There is something nice indeed. But would it be better with an actual evolution of firearms through human history? Keeping the same (and true) exponential idea. Also, not repeating the same guns would have been great.

Dynamita's picture
Dynamita
40 pencils

ok very good

reactor's picture
reactor
294 pencils

Simple, clear and thought provoking. does its job.

Reactor

philippertl's picture
philippertl
656 pencils

Eventually they get down to the core message. Good one.

askon's picture
askon
433 pencils

Good but, How come at the end of the family tree becomes one big polygamist orgy of inbreeding AKs and M4s P90s and 12 Gauges?

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

deepside's picture
deepside
177 pencils

quite clever but not powerful

alnore's picture
alnore
212 pencils

now that is visualizing

at_petri's picture
at_petri
61 pencils

Shit man, the only think i can say is "JEALOUS"

Cube's picture
Cube
458 pencils

love it. so true.

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