Amnesty International: Family tree

Amnesty International: Family tree

Violence breeds violence. Help control firearms. Go to www.amnesty.hu

Advertising Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez, Nacho Forner, Lukasz Brzozowski
Copywriters: Kanak Mehra, Gabor Ferenczy
Illustrator: Peter Eszenyi
Account: Magdolna Rekasi, Andre Musalf
Published: July 2008

Your rating: None Average: 5.6 (16 votes)

Comments

Good thought!

very clever

Ok....

good job!
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Nice one.

its clever, but the supposed final didnt made all way to the top, dont have orden

I like it. :)
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Read and write a comment Ad(dicted)

simple. clear. brilliant. what else anyone should ask an ad?

sekecik's picture

Violence grows, expands... Growing+Expanding= Family tree... ta da! I sense a little ironic humour in this ad.

There is something nice indeed. But would it be better with an actual evolution of firearms through human history? Keeping the same (and true) exponential idea. Also, not repeating the same guns would have been great.

ok very good

Simple, clear and thought provoking. does its job.

Eventually they get down to the core message. Good one.

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ILLUSTRATION / DESIGN freelance or permanent

Good but, How come at the end of the family tree becomes one big polygamist orgy of inbreeding AKs and M4s P90s and 12 Gauges?

quite clever but not powerful

alnore's picture

now that is visualizing

Shit man, the only think i can say is "JEALOUS"

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