Amnesty International: Family tree
Violence breeds violence. Help control firearms. Go to www.amnesty.hu
Advertising Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Jorge Rodriguez, Nacho Forner, Lukasz Brzozowski
Copywriters: Kanak Mehra, Gabor Ferenczy
Illustrator: Peter Eszenyi
Account: Magdolna Rekasi, Andre Musalf
Published: July 2008
Comments
Good thought!
very clever
Ok....
good job!
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Nice one.
its clever, but the supposed final didnt made all way to the top, dont have orden
I like it. :)
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simple. clear. brilliant. what else anyone should ask an ad?
Violence grows, expands... Growing+Expanding= Family tree... ta da! I sense a little ironic humour in this ad.
There is something nice indeed. But would it be better with an actual evolution of firearms through human history? Keeping the same (and true) exponential idea. Also, not repeating the same guns would have been great.
ok very good
Simple, clear and thought provoking. does its job.
Reactor
Eventually they get down to the core message. Good one.
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Good but, How come at the end of the family tree becomes one big polygamist orgy of inbreeding AKs and M4s P90s and 12 Gauges?
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
quite clever but not powerful
now that is visualizing
all balls, no brains
Shit man, the only think i can say is "JEALOUS"
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