7 comments

restless_r's picture
277 pencils
restless_rMonday, June 25, 2007 - 04:34

i don't like how they position the logo !

Mifune's picture
10 pencils
MifuneMonday, June 25, 2007 - 07:54

the logo position is the main thing of the campain, the flame tries to burn the rope...

restless_r's picture
277 pencils
restless_rMonday, June 25, 2007 - 08:26

I know why they placed it there, but unfortunately visually its not working this is my opinion, but still I love this campaign

ManchuChanchu's picture
701 pencils
ManchuChanchuMonday, June 25, 2007 - 08:32

looks like logo placmnt is the new formula for public service metal. remember another identical campaign which used its hands logo on different visuals, like to collect a tear etc

edison500's picture
16 pencils
edison500Monday, June 25, 2007 - 12:08

I agree that the logo placement could be better. People will understand the mission w/o the logo placed there, certainly nobody thinks Amnesty International is advertising that they torture people. But burning people with candles looks torturous. I think the images alone are so moving that to add a little flame burning the rope brings a little too much cheese odor and distracts from the visuals' impact.

Ad Junkie At Large's picture
558 pencils
Ad Junkie At LargeTuesday, June 26, 2007 - 02:03

i think your right, it's to serious of an issue to get that cute

db's picture
44 pencils
dbTuesday, July 3, 2007 - 01:27

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