7 comments

restless_r's picture
restless_r
277 pencils

i don't like how they position the logo !

Mifune's picture
Mifune
10 pencils

the logo position is the main thing of the campain, the flame tries to burn the rope...

restless_r's picture
restless_r
277 pencils

I know why they placed it there, but unfortunately visually its not working this is my opinion, but still I love this campaign

ManchuChanchu's picture
ManchuChanchu
701 pencils

looks like logo placmnt is the new formula for public service metal. remember another identical campaign which used its hands logo on different visuals, like to collect a tear etc

edison500's picture
edison500
16 pencils

I agree that the logo placement could be better. People will understand the mission w/o the logo placed there, certainly nobody thinks Amnesty International is advertising that they torture people. But burning people with candles looks torturous. I think the images alone are so moving that to add a little flame burning the rope brings a little too much cheese odor and distracts from the visuals' impact.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i think your right, it's to serious of an issue to get that cute

db's picture
db
44 pencils

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