Amnesty International: Fake News, Sakineh Ashtiani

TRAGIC ENDING IN IRAN. The Iranian woman Sakineh Ashtiani was executed and hanged.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening.
Visit www.amnesty.org.ar, learn your rights and demand dignity.

Advertising Agency: Young & Rubicam Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro
Published: March 20011

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2 comments

NataliaLima's picture
NataliaLima
1380 pencils

Don't people usually read the bold text first?

ace85le's picture
ace85le
3941 pencils

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

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