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Fake News, Sakineh Ashtiani

Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by Y&R, Argentina for Amnesty International, within the category: Public Interest, NGO.

TRAGIC ENDING IN IRAN. The Iranian woman Sakineh Ashtiani was executed and hanged.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening.
Visit www.amnesty.org.ar, learn your rights and demand dignity.

Advertising Agency: Young & Rubicam Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro

Comments (2)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3935

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

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NataliaLima's picture
NataliaLima
Activity Score 1380

Don't people usually read the bold text first?

ace85le's picture
ace85le
Activity Score 3935

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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