Amnesty International: Fake News, Liu Xiaobo

PRISONER IN CHINA, LIU XIAOBO, RECEIVED A DECORATION THE PAST OCTOBER 8TH. The Nobel Peace winner of 2010 was freed.
If you’ve read this far, you’ll be interested to know this news hasn’t happened yet and you can prevent it from happening.
Visit www.amnesty.org.ar, learn your rights and demand dignity.

Advertising Agency: Young & Rubicam Argentina
Creative Director: Martin Mercado
Art Director: Gustavo Sucri
Copywriters: Federico Aubone, Francisco Ferro
Published: March 20011

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2 comments

ace85le's picture
ace85le
3939 pencils

Good concept but execution is not strong enough. Story could have been more tragic and copywriting could have been more inviting to catch people's attention.

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Kriativity's picture
Kriativity
418 pencils

okay okay ad..

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