Amnesty International: Execution

We're celebrating 50 years of fighting against violence, torture and executions.

Advertising Agency: TBWA, Berlin, Germany
Chief Creative Officers: Kurt Georg Dieckert, Stefan Schmidt
Copywriter: Bahador Pakravesh
Art Director: Behnaz Pakravesh
Illustrators: Dinoso.de, Dino So, Axel Mewes
Art Buyer: Martina Kersten
Account Supervisor: Maike Schröder
Advertiser’s Supervisor: Markus Beeko
Account Manager: Katrin Hermuth
Design: Andrew Morgan
Post Production: Helmut Gass Reprotechnik

10 comments

Baker2790's picture
Baker2790
8 pencils

This whole campaign is incredibly misguided. 50 years of Amnesty International is a wonderful thing worth calling attention to, but humor is the absolute worst device to employ in communicating this event. It trivializes the entire purpose of the organization.

simonds08's picture
simonds08
598 pencils

i agree

thenextad's picture
thenextad
25 pencils

very strong image! like this one the most!

mr.donalddraper's picture
mr.donalddraper
20 pencils

great campaign!

itgirl's picture
itgirl
39 pencils

the perspective is incredible!

romero sintu's picture
romero sintu
20 pencils

hahahaha, how can so many guys didn't get the idea. it's about the power of amnesty that changes everything.
it's not celebrating cruel and bad things. always the same, advertising had to be made for dumb people. nice campaign guys!

Aphex's picture
Aphex
264 pencils

Trainee.

"Si eres buen copy, presiona alt + F4"

ghostwriter83's picture
ghostwriter83
20 pencils

Agree with romero. They didin't get the main idea. Nice one.

Mr_Kiwi's picture
Mr_Kiwi
16 pencils

My money is on this being some kind of case study. All the comments will be logged and used for a bigger idea.

adsoftheorbit's picture
adsoftheorbit
24 pencils

Thinking is very good.

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