Amnesty International: Engraving

Every time there is torture, we go back 200 years.

Advertising Agency: Young & Rubicam, Argentina
Creative Directors: Damian Garófalo, Silvio Caielli
Executive Creative Directors: Martín Mercado, Diego Tuya, Darío Rial, Martín Goldberg
Art Director: Gustavo Sucri
Copywriter: Emilio Yacón
Producer: Fernando Costanza
Account Director: Mariana Iesulauro
Illustrators: Diego Salas, Ezequiel Volpato
Account team: Nicolás Ciccola

May 2013


salil.sharma's picture
2414 pencils

Lovely Execution

Roger Keynes's picture
Roger Keynes
5498 pencils

On fire, salil. ;)

Nice visual idea... with a clunky-as-hell line.

The Jobless Writer
Will Think for Salary

Milan Solanki's picture
Milan Solanki
990 pencils

Horrible. There was no torture before 200 years???

pierrelastname's picture
2869 pencils

agreed with Milan, far far away idea....

eins-eins-null's picture
896 pencils

we go back ... and? so what? a typical case of "whatever."

feysal's picture
2561 pencils

lovely art style

groovy baby!

certaintly's picture
3994 pencils

i agree with the negative comments. worry about 'going back' isnt what should stop us from torturing people

kleenex's picture
39639 pencils

I like this ad more than than the other one, but none of them are good.,

andylefty's picture
4535 pencils

I'm afraid I don't understand this in terms of a 'revelation' in the viewer.

jackblack's picture
2314 pencils

I think there is a flaw here. Torture is not just associated with the past. It has been happening for years in various parts of the world depending upon the reasons for it. I don't think the past is something that torture is indicative of. Just sayin.

Edoftheworld's picture
161 pencils

bad idea nice art.

Peter Frank's picture
Peter Frank
532 pencils

cool art, bad idea.

tatamarangon's picture
142 pencils


TakAds's picture
178 pencils

Muy buena, calculo que con la bajada en castellano se aprecia más.

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