Amnesty International: Electric Chair

Death to death penalty
139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at www.amnesty.fr

Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont

18 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Fantastic art, nice campaign, 8/10.

Guest's picture
Guest

Well, to begin with, I don't agree with the brief itself. Death penalty is a tough thing, but considering people who deserved it have done something terrible, be it rape or killing, or both .... I believe it's important to keep such fair punishment for the sake of keeping order.

LeeHarvey's picture
LeeHarvey
3045 pencils

Stick to the ad, you scary freak Never heard of innocent people that got the d.p. Heck now I'm discussing with you, we are here to discuss advertising and nothing else. Twunt.

Guest's picture
Guest

Nice campaign. These pictures are taken from the video: http://www.ads-ngo.com/2010/07/13/death-to-the-death-penalty-amnesty-i...

Marlus Lau's picture
Marlus Lau
1807 pencils

Agree, good campaign. Interesting how they've managed to work the logo idea in the art.

Guest's picture
Guest

"Death to (fill in the blank)" crowd telling anyone how to act? No thanks.

pez's picture
pez
1733 pencils

Brutal art!! Message delivered!

Guest's picture
Guest

why should we against death penalty, they're not there for nothing, they frankly deserve it

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
18 pencils

Twunt

Anonymous Author's picture
Anonymous Author
1541 pencils

Very good.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Robwanali's picture
Robwanali
130 pencils

ayoba work

reasonwhy's picture
reasonwhy
143 pencils

First guest > Mistakes happened, and still happen today. For those who are innocent despite of everybody think, death penalty is unfair.

CuriousPencil's picture
CuriousPencil
4227 pencils

This forum has absolutely nothing to do with whether you agree with capital punishment (or 'the brief' as "Guest" put it), it's to do with campaign effectiveness, surely. And this is a great selection of work.

Dzsoi's picture
Dzsoi
5929 pencils

I am not sure... it's a controversial issue, it's not the only strategy to take the elimination of death penality as a positive achievement beyond question. It's a matter of target audience selection (part of the brief) and that is included in advertising as an early and very important step.

S.tefan's picture
S.tefan
117 pencils

I love it!
Great work!

Guest's picture
Guest

finally genuine idea

eslametman's picture
eslametman
74 pencils

finally genuine idea

ralphstieber's picture
ralphstieber
136 pencils

so strong.

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