Electric Chair

November 2010

Print advertisment created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.

Death to death penalty
139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at

Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont

Comments (18)

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Highest Rated

pez's picture
Activity Score 1804

Brutal art!! Message delivered!

LeeHarvey's picture
Activity Score 3045

Fantastic art, nice campaign, 8/10.

Guest's picture

Well, to begin with, I don't agree with the brief itself. Death penalty is a tough thing, but considering people who deserved it have done something terrible, be it rape or killing, or both .... I believe it's important to keep such fair punishment for the sake of keeping order.

LeeHarvey's picture
Activity Score 3045

Stick to the ad, you scary freak Never heard of innocent people that got the d.p. Heck now I'm discussing with you, we are here to discuss advertising and nothing else. Twunt.

Guest's picture

Nice campaign. These pictures are taken from the video:

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Agree, good campaign. Interesting how they've managed to work the logo idea in the art.

Guest's picture

"Death to (fill in the blank)" crowd telling anyone how to act? No thanks.

pez's picture
Activity Score 1804

Brutal art!! Message delivered!

Guest's picture

why should we against death penalty, they're not there for nothing, they frankly deserve it

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
Activity Score 18


Anonymous Author's picture
Anonymous Author
Activity Score 1541

Very good.

Write a wise saying and your name will live forever – Anonymous.

Robwanali's picture
Activity Score 132

ayoba work

love what you do and do what you love

reasonwhy's picture
Activity Score 147

First guest > Mistakes happened, and still happen today. For those who are innocent despite of everybody think, death penalty is unfair.

CuriousPencil's picture
Activity Score 4225

This forum has absolutely nothing to do with whether you agree with capital punishment (or 'the brief' as "Guest" put it), it's to do with campaign effectiveness, surely. And this is a great selection of work.

Dzsoi's picture
Activity Score 8490

I am not sure... it's a controversial issue, it's not the only strategy to take the elimination of death penality as a positive achievement beyond question. It's a matter of target audience selection (part of the brief) and that is included in advertising as an early and very important step.

S.tefan's picture
Activity Score 117

I love it!
Great work!

Guest's picture

finally genuine idea

eslametman's picture
Activity Score 74

finally genuine idea

ralphstieber's picture
Activity Score 136

so strong.