Amnesty International: Electric Chair

Death to death penalty
139 countries have wiped out the death penalty. Only 58 are left to convince. Join us at

Advertising Agency: TBWA\Paris, France
Creative Directors: Eric Holden, Rémi Noël
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Producer: Mecanique Général
Art Buyers: Barbara CHevalier, Dorothée Dupont

November 2010


LeeHarvey's picture
3045 pencils

Fantastic art, nice campaign, 8/10.

Guest's picture

Well, to begin with, I don't agree with the brief itself. Death penalty is a tough thing, but considering people who deserved it have done something terrible, be it rape or killing, or both .... I believe it's important to keep such fair punishment for the sake of keeping order.

LeeHarvey's picture
3045 pencils

Stick to the ad, you scary freak Never heard of innocent people that got the d.p. Heck now I'm discussing with you, we are here to discuss advertising and nothing else. Twunt.

Guest's picture

Nice campaign. These pictures are taken from the video:

Marlus Lau's picture
Marlus Lau
1808 pencils

Agree, good campaign. Interesting how they've managed to work the logo idea in the art.

Guest's picture

"Death to (fill in the blank)" crowd telling anyone how to act? No thanks.

pez's picture
1802 pencils

Brutal art!! Message delivered!

Guest's picture

why should we against death penalty, they're not there for nothing, they frankly deserve it

The Unfulfilled Potential of Dean Cain's picture
The Unfulfilled...
18 pencils


Anonymous Author's picture
Anonymous Author
1541 pencils

Very good.

Write a wise saying and your name will live forever – Anonymous.

Robwanali's picture
130 pencils

ayoba work

reasonwhy's picture
147 pencils

First guest > Mistakes happened, and still happen today. For those who are innocent despite of everybody think, death penalty is unfair.

CuriousPencil's picture
4225 pencils

This forum has absolutely nothing to do with whether you agree with capital punishment (or 'the brief' as "Guest" put it), it's to do with campaign effectiveness, surely. And this is a great selection of work.

Dzsoi's picture
8008 pencils

I am not sure... it's a controversial issue, it's not the only strategy to take the elimination of death penality as a positive achievement beyond question. It's a matter of target audience selection (part of the brief) and that is included in advertising as an early and very important step.

S.tefan's picture
117 pencils

I love it!
Great work!

Guest's picture

finally genuine idea

eslametman's picture
74 pencils

finally genuine idea

ralphstieber's picture
136 pencils

so strong.

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